Author Archives: GroupLevinson

Leo’s Daily Tip – Today, On Public Relations

Want to get CEO’s to listen to your pitch. Create or tap into exclusive events, lectures, concerts, shows and invite them to attend. Provide a subtle pitch either there or after, in the form of a thank you.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Look at your social media posts through your customers’ eyes. Are you just pushing features about your company and products or does your message communicate ideas and observations of interest to your market, such that they’d want to show a friend.

Tagged ,

Leo’s Daily Tip – Today, On Website Design

Most Websites haven’t been touched in years. Yours, through search engine optimization (SEO), can be a powerful tool to get you known. But you have to continually update it with content, keywords, links etc. to attract Google and other search engines.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Watch as Instagram is starting to skew older as more 45-65 year olds are using it and fewer under 20 years olds are there. Time to focus content toward the older segments of your marketing group on Instagram.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Careful about your keywords in Google Adwords to make sure that the words aren’t meaningful in multiple industries to 1) bid prices up by unintended sources and 2) receive wasteful clicks from other industries.

Tagged ,

Leo’s Daily Tip – Today, On Website Design

Have you noticed that many company websites kind of look the same these days? The reason is that many companies use Website templates to save money. As more look similar, companies starting to build their own more complex customer sites.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Video is so popular but many people watch in the office where sound can be annoying and disruptive. Make sure you offer closed captions on your video so people can watch in the office and on devices with sound turned off.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Everyone is bombarded with so many emails, that personalizing the subject line or greeting makes emails stand out, get read and dramatically increases the results rate.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

For successful customer loyalty, maintain an ongoing dialogue with them. Use emails, newsletters, social media, private events and more to keep in touch with them and to keep them loyal.

Tagged ,

Leo’s Daily Tip-Today, On Social Media

For B2B social media, many media permit you to target the job in addition to the company. So if your product is bought by research scientists, for example, you can target your message to them and improve results.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

How will you set your marketing budget-same as this year or a few percent more? Better to consider your budget as a weapon to use offensively or defensively against competitors. Where do you need it to capture new territory or defend what you have?

Tagged ,

Leo’s Daily Tip – Today, On Brand Strategy

Speaking of logos, here is a good test. Put your logo next to some of your competitors plus the 2 or 3 largest companies in your field. How does it compare? Perhaps it’s time to discuss a new one?

Tagged ,

Leo’s Daily Tip – Today, On Branding

When was the last time you took an objective look at your logo? What image does it communicate-none, fancy, old-fashioned, weak, bold, powerful, capable? Have you thought about what image you want it to communicate about your company?

Tagged ,

Leo’s Daily Tip- Today, On Advertising

Subtle ad trick using models…instead of having the model look ahead (at you the reader), have them face the copy of call to action to subtley get the reader to read it.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Most people think of keywords to be used only in social media. But you should have a list of keywords to reinforce your brand and product message repeating them often, even in ads and press releases.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

You may have a product to sell. But the best marketing sells an idea and not the product. What is the idea, concept or solution that your product provides and then make your marketing message communicate that idea.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Carve out a budget designed to get customers to bring you referrals. Referrals are an easier way to get new business because they come with a customer endorsement behind them. Budget to motivate customers to make referrals to you.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Try to make your B2b press release and story relate to the news. It doesn’t matter if you’re a lawyer, architect, wealth manager, or manufacturer, it you can link your message to a current event writer will be more likely to use it.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

To be most effective in marketing, one must truly understand the buyer process, meaning how the buyer obtains information, together with the steps they take and thinking they do along the path culminating in making the purchase.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

For best B2b social media success, remember to engage in addition to posting. The media works best generating online conversations, which even businesses can do. Chat with other businesses and you’ll grow an impressive and engaged list of followers.

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: