Invest in original photography of your products and people. Stock photos have their place but there is nothing like the real thing to communicate your true message.
Are you involved in strategic planning? First take a look at your strategic plan from a year or two ago…what have you accomplished? Where did you fall short? Were your premises correct?
Sending out a slew of media releases can be valuable. Even more valuable is to research those writers who make a career out of writing about your type of story and direct a release just for them.
In a press release, it’s often not enough to just communicate the news. It’s also important to communicate to the reporter why they should be interested in writing about the story, which may be more important than the story itself.
If you have a new PR messaging initiative, first send your message out to target market #1. Who is that? Your employees, stockholders and customers. Make sure to get them on board first.
Community outreach is a powerful public relations tool because, done correctly, it takes your message to your target market in a way that naturally stimulates engagement and builds emotional attachment.
Are you advertising on Instagram or other social media? Don’t make your ads look like ads. Use graphics and photos to make them look like posts to maximize response.
Companies that focus on low cost or cheaper rarely discuss how they’re going to make the customer’s life better. Making things better must be the core of your message or you’re just a commodity.
Everything is selling. Always look at initiatives as such and first decide what outcome you desire in memos, social media posts, conversations, etc. Most “sales” have little to do with products and transactions.
Who is watching your general email and voicemail mailboxes from your Website and social media? Too many have slow or no response. Lots of spam but some important leads & complaints come this way too.
Most of your competition is lazy, ignorant or asleep. Take command of social media, speaking & publicity and make yourself an industry thought leader. Consistency is key!
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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