Leo’s Daily Tip – Today, On Advertising

Tip for manufacturers and other specialty or niche businesses. Have you considered a Google Adword campaign.  It’s pay-per-click, meaning you only pay when people click on your ad. Therefore, it’s not a big budget item, but since your ads are triggered by keywords, utilize a list of specialized key words to put your company in front of only those looking for your product or service.

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Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership