If you want to get stories published about your company and products, pay attention to the format of the media in which you hope to get stories. Some may just feature product listings. Some may want longer, non-promotional stories. Research each format and then craft your pitch around the specific medium. Not all pitches should be alike.
To help make editors and writers more interested in your press releases, develop stories about how your products or services tie in to the news and other issues. For example, if you are an engineering firm, develop releases about how some of the industries you serve are managing or adapting or evolving during the Covid lockdown. Make them less about you and more about helpful information & tips.
Few things beat the strength of a referral to generate new business because it comes with the endorsement of a person trusted by both you and your prospect. Although the best referrals are unsolicited, a low-key email reminder sent to clients once or twice a year may bring surprising results.
What do people see on the home page of your Website without having to scroll down further? That is most people’s first impression of your company. Do you think the message is meaningful to customers and potential customers? Does it sum up your company, product or brand message? What about it would make someone want to scroll further into your Website?
Speaking in front of relevant audiences is a powerful way of demonstrating your thought leadership. Make your speech informative and not a sales pitch. Your selling should be subtle so people giving you their valuable time, feel that they’ve learned something, but now they view you as an expert, thinking of you first, for more complex issues.
Looking for speaking opportunities to enhance your thought leadership? By now, many organizations have gone through their list of speakers and are looking for new ones. Circle back to organizations that may have turned you down at the start of the Covid crisis and suggest a few topics. Many will be happy to schedule you.
What’s the biggest question your press release should answer? Why – as in why would a writer or editor be interested in your story. Think of the medium, it’s audience and the types of stories it publishes. Your story must suit that environment or it won’t get published.
#public relations tip on pitching an editor or writer for a story? Keep your subject line simple and direct to the point. Media doesn’t have time to wade through copy. Your subject line is now more important than the headline of your press release to get attention.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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