Monthly Archives: January 2021

Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #10 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

The human factor – companies embracing the new normal while overlooking what’s important from the old normal. Robots, automation, AI are valuable but don’t let that overshadow the the human factor. Temporarily restricted but by 2022, the old normal may be back.

 #bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #9 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

Metrics, metrics everywhere, but are they tracking what’s really important? Things like customer loyalty and top-of-mind awareness are more difficult to measure. Beware of overlooking what matters. 

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Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #8 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

Businesses and industries have become commoditized and they don’t even know it. There is a marketing battle taking place between personalization and AI/automation with profitability hanging in the balance, together with loss of customer loyalty.

#bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #7 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html With limited in-person networking and retail presence, less well-known companies will partner with established brands and influencers to piggyback on their status and awareness.

#bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

10 Key #marketingtrends For 2021-TREND #6 from my article in the Philadelphia Business Journal: https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

Digital advertising will take priority over traditional advertising (especially in B2B), if it hasn’t already.  Businesses will turn their marketing budgets upside down with digital taking the lion’s share.

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Leo’s Daily Tip – Today, On Marketing Strategy

Trend #5 from my article in the Philadelphia Business Journal on 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

5) With digital and social media’s more active roles in closing sales, the connection between advertising and sales teams will become seamless.

 #bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

Trend #4 from my article in the Philadelphia Business Journal on 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

4) Social media utilization will be re-concepted as result drivers to create leads and even close sales, well beyond what it currently is, just as a way of keeping in touch, more in terms of awareness than in motivating results.

  #bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

Trend #3 from my article in the Philadelphia Business Journal on 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

3) Brand awareness and market share leadership will change in many industries. As many companies pull back in 2021, valuable opportunities will present themselves to overtake industry leaders.  #bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

Trend #2 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

2) Many marketing budgets will be cut in 2021. The budgeting conversation will be ruled by those who specialize in cutting costs rather than investing in opportunities. #bizjournal

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Leo’s Daily Tip – Today, On Marketing Strategy

 Trend #1 from my article in the Philadelphia Business Journal about 10 key #marketingtrends for 2021. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

1) Many companies will be paralyzed with marketing indecision. This paralysis will cause them to do nothing leaving opportunities for savvy competitors.  #bizjournal

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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