Monthly Archives: December 2020

Leo’s Daily Tip – Today, On Strategic Planning

What’s your marketing New Years resolution? Are you simply resuming your plan going into 2020 or doing nothing until the all-clear is sounded regarding covid? Commit to making something happening with your marketing in 2021. Please give me a call if you’d like to discuss your plans.  Wishing you all a Happy & Prosperous New Year!

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Leo’s Daily Tip – Today on Marketing Strategy

Is thought leadership important to you and your company? Take this test: do a google search on your name or company. What comes up on the first page or two? Perhaps it’s time to make sure that articles and information gets found that you really want to be found.

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Leo’s Daily Tip – 2021 Marketing Trends Published in the Philadelphia Business Journal

Are you wondering what 2021 marketing trends will be? I’m proud to tell you that the Philadelphia Business Journal published my article listing my observations on10 key trends. https://www.bizjournals.com/philadelphia/news/2020/12/28/trends-disrupt-redefine-marketing-2021-column.html

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Leo’s Daily Tip – Today, On Marketing Strategy

Believe it our not, covid will be out of the news one day-hopefully soon. Prepare your message post-covid. Most likely, it can’t just go back to what it was. The way current and new customers buy products and services like yours has evolved. Evolve your marketing as well.

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Leo’s Daily Tip – Today, On Marketing Strategy

What is your content strategy in 2021? Don’t just randomly select topics.  Plan the message, people and stories about you and your company that you’d like to get out. Craft your message to compete effectively against covid-related stories the media seeks and be ready when that becomes old news.

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Leo’s Daily Tip – Today, On Marketing Strategy

For 2021, your advertising and public relations strategy should have flipped such that digital has the larger share over traditional, if it hasn’t done so already. Take a new look at your media list to make sure that mostly bloggers, podcasters and other digital media make up the majority of your outreach.

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Leo’s Daily Marketing Tip – Today, On Strategic Planning

How much has video replaced face-to-face in 2020? A great deal.  Are you still thinking that video is just temporary? 2021 is time to elevate the status of video in your marketing. Make it permanent, with plans for YouTube, video blogs, video “newsletters”, pitches, product descriptions, factory/store tours and more.

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Leo’s Daily Tip – Today, On Strategic Planning

2021 is going to be the year of the great marketing divide between those who cautiously sit back and those who take advantage of opportunities. Which will you be? At the end of 2021 will you be wondering what happened to your base and brand, or seize the moment and the rewards?

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Leo’s Daily Tip – Today, On Public Relations

What will your public relations story be for 2021? More news about your company and products probably won’t be enough. People are looking for solutions and ideas for these unusual times. Evolve your brand message and thought leadership as a positive force for your customers.

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Leo’s Daily Tip – Today, On Social Media

Is your social media strategy prepared to evolve? With the Covid crisis, it needs to progress from just being there keeping your name in front of your market, to actually producing tangible results for you-generating leads and sales and taking the lead in your marketing outreach campaign.

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Leo’s Daily Tip – Today, On Advertising

People are focused on graphics – videos and photos taking center stage over content. Even graphic-focused social media are growing, like Instagram, Twitter, etc. However, during Covid times, improving writing skills is key to introducing oneself, communicating value, creating a lead and even collecting money. Polish these skills or hire people who have them.

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Leo’s Daily Tip – Today, On Strategic Planning

Many people put marketing budgets and initiativess on hold in 2020.  Many even cut back.  2021 is here and business people realize that not only will their situation last (some good and some bad) and they need to evolve from status quo and move on.  What are you planning?

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Leo’s Daily Tip – Today, On Social Media

Following up yesterday’s tip about hashtags, sometimes a unique hashtag can be valuable to help you keep track of a contest or specific event and to let the followers know that this hashtag is special and contains relevant information special to them and their group.

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Leo’s Daily Tip – Today, On Social Media

Hashtags, added to your social media posts can be valuable, but not if they’re hashtags no one knows nor follows. Research the most popular hashtags on your theme and use those to maximize viewership of your post. Some sites like LinkedIn even suggest the most popular tags to use.

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Leo’s Daily Tip – Today, On Strategic Planning

When was the last time you checked out your competitors’ Websites to see what they are highlighting and pricing? A simple Google search can produce a great deal of competitive intelligence. If you’re wondering why you didn’t win that last pitch, you might discover you missed key points or services that others have.

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Leo’s Daily Tip – Today, On Website Design

Is your Website asking visitors to do something, like place an order or contact you about retaining your services?  Too often Websites just exist like a reference book, there for reading but not much else. Turn your Website into a call to action and you’ll experience more conversions leading to sales.

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Leo’s Daily Tip – Today, On Public Relations

A tip for media success: do a Google search to find articles written about a topic related to your expertise. Make a list of those writers and editors writing the articles in your search.  Then send them your release with a personal note.

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Leo’s Daily Tip – Today, On Marketing Strategy

Do you like my Daily Marketing Tips?  Perhaps a friend or associate would like to see them as well.  I encourage you to recommend my sites to them on LinkedIn and Twitter.  Thanks!  And thank you for following me!!

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Leo’s Daily Tip – Today, On Strategic Planning

What will 2021 be like?  Will you let the looming uncertainty paralyze your marketing?  Take control and plan now prioritizing SEO, digital advertising and social media as leading media to generate leads and sales, so you can kick of the new year assertively.

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Leo’s Daily Tip – Today, On Thought Leadership

Speaking is a valuable component in thought leadership marketing. Although many will speak extemperanously about their topic or from a PowerPoint outline, one area to write down & memorize is the minute pitch about your company and what you can do for members of the audience. Don’t risk to memory leaving out an important point.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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