Monthly Archives: November 2020

Leo’s Daily Tip – Today, On Brand Strategy

EZ market research: show your Website to your spouse, cousin or neighbor and after reading the home page, ask them to tell you, in their own words, what you do. If they can’t do it or can’t do it accurately, your brand message needs to be reconcepted.

Tagged ,

Leo’s Daily Tip – Today, On Brand Strategy

The best branding strategy and/or content message is to focus on the meaningful promise that differentiates your company. Especially if you are in a business with a goodly number of competitors, a message that you’re among the best in the industry will perform less effectively than a differentiating message that resonates.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Increase social media engagement by continuing the conversation with most of the people who comment. Show followers that there is a live person behind the feed and they’ll be more inclined to engage, ask questions and buy.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Facebook, Twitter and LinkedIn are the most popular B2B sites.  But when was the last time you explored YouTube, Instagram, Reddit and other highly popular but second tier sites for your messaging? Consider adding at least one new social media sites this year and track their results.

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

Even if your market consists of scientists and other highly trained individuals, don’t assume that they understand YOUR technology or the technical benefits it provides. Create technical “explainer” videos about your main story & key points. State your advantage simply and you’ll more quickly set your brand and benefits in the viewer’s minds.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Is direct mail having a revival? We think it is, as fewer mailing are planned, there is less clutter in the mailbox. Your mailing will stand out.  Create and mail an oversized postcard so the recipient doesn’t have to open anything and can instantly see your message. Save Postage using EDDM from P.O.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Do you have an email marketing campaign? Improve your results by having the recipient’s name in the subject line. Email is more likely to be read if it’s personalized. Then make the call to action personal as well, for exampe: “just for you, (name)”

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Webinars or zoom calls are so popular. Approach your call with an attitude as professional as your business is. Make sure your sound quality and lighting are high quality. Also, be sure your background is your logo, office, slogans, products or other professional image you’re trying to market. (Just saw a guy with the open door to his bathroom in his background – not cool.) What are some of the craziest backgrounds you’ve seen?

Tagged ,

Leo’s Daily Tip – Today, On Social Media

A basic tenet of social media has been to keep selling pitches to a minimum. However as digital marketing takes over from tradeshows, print, etc., your social media will need to, also, generate leads and even close sales. It takes special messaging to accomplish this. Please contact me if you’d like to discuss strategies for your business.

Tagged ,

Leo’s Daily Tip-Today, On Public Relations

Are you giving a speech or webinar? Plan what attendees will take home to reinforce your message and remind them of you for future contact. We see too many people give a speech and leave. It is a practice quickly forgotten by attendees. Provide a post-talk digital file, deck, one-sheet, e-newsletter and more to keep attendees connected.

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

For more successful fundraising, #nonprofits should adopt a retail marketing strategy and create an annual schedule of events and activities relating to raising money. This will create urgency, interest and breakthrough the drone of asking for money all the time.

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

When a potential customer does research towards selecting or buying from a company like yours, what do they do first? How do they start their research? Think about it. Then make sure you have your message in  advertising and/or PR stories placed there, so they can find you first.

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

Are you starting to plan 2021? What have you planned in your marketing to replace trade shows, networking, in-person sales calls, prospecting and more? We have developed a number of digital strategies that can be quite successful – give me a call to discuss them.

Tagged

Leo’s Daily Tip – Today, On Social Media

Shame on me…I happened to really take a close look at my LinkedIn page yesterday & noticed my contact info probably hasn’t been updated since who knows when. Although I post everyday, I hadn’t paid attention to it, which I quickly updated. When was the last time you seriously checked your contact info on LinkedIn & other social media sites?

Tagged ,

Leo’s Daily Tip – Today, On Social Media

I was cold calling & looking for email addresses of CEO’s. Many were very hard to find. On the one hand, I can understand how one wants to protect oneself from stalkers and spam, but from a marketing perspective, what if a prospect wanted to reach out. How about developing a separate CEO email address just for marketing.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

The same product may be saleable to different market groups but not for the same reasons. For example seniors and millenials may buy the same product but the pitch appealing to each group may need to be different to focus on unique applications and motivators to buy. One ad or message  doesn’t fit all.

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

A tip from my recent talk on “Reconcepting Your Marketing Plan For The New Normal” – Create an environment leading to closing sales.  Previously, many companies used digital to attract and to warm up customers and then had live sales people close the deals.  Now, digital must be reimagined to both create an environment for warming up customers and for closing the sale.  Customers will respond best to those companies that make it easiest to buy online.

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: