A tip from my recent talk on “Reconcepting Your Marketing Plan For The New Normal” – Start from a zero base to analyze and select media and marketing channels. This means instead of being distracted by legacy media automatically locked into your old plan, start your budgeting process from scratch adding in only valuable media for this new environment.
A tip from my talk this morning on “Reconcepting Your Marketing Plan For The New Normal” – Turn your budget upside down. Many companies had most of their advertising dollars allocated to traditional media like print, broadcast & direct mail. To succeed in today’s environment, our recommendation is to invert your budget so that the digital media allocation is the larger share.
Tomorrow at 8 a.m., I’m speaking the Union League of Philadelphia, Business Leadership Forum on the topic of “Is Your Marketing Strategy Obsolete – Reconcepting Your Marketing Plan For the New Normal”. If you’re a member, I invite you to attend. If not, send me an email and I’ll send you a copy of my article on which the talk is based.
A tip from my upcoming talk at the Union League of Philadelphia on “Reconcepting Your Marketing Plan For The New Normal” – Review your brand message and brand strategy to make sure it’s accurate and defined to where you want it to be, especially online. Many overlook sharpening branding online on website and social media.
I’m proud to have been invited to speak at the Union League of Philadelphia, Business Leadership Forum next Wednesday morning at 8 a.m. on the topic of “Is Your Marketing Strategy Obsolete – Reconcepting Your Marketing Plan For the New Normal”. If you’re a member, I invite you to attend. If not, send me an email and I’ll send you a copy of my article on which the talk is based.
When we ask clients to tell us things that are new or unique about their business, they often have difficulty because they are too close to it. How do you fare at this? Try and list 3 things that distinguish your company from competitors. If you struggle with this list, perhaps outside eyes (hint: ours) will identify meaningful advantages that lead to growing your brand & sales.
During uncertain times like this lockdown, prudent marketing strategies should focus on a company’s best customers/clients. But as society opens up, be open minded & recognize new markets or opportunities, ones that will be worth assigning a higher priority.
Will your cautiousness about 2020 keep the damper on your 2021 marketing? While waiting to see what happens, will the result be other more outspoken & more active competitors getting the jump on 2021 business opportunities as they are thought of first by customers? Now is the time to enhance your own thought leadership.
Is customer service part of your marketing department? It should be if it’s not. Nothing loses customers faster than poor customer service. Also nothing has the potential to generate quick and easy add-on sales than customer service.
Health Care Protection Tips and Ideas for Employers and Individuals
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writer, speaker and advisor on effective leadership
