Monthly Archives: September 2020

Leo’s Daily Tip – Today, On Strategic Planning

I’m looking forward to speaking at #TempleUniversity #foxschoolofbusiness MBA students. Thanks for inviting me to speak, today at noon, on my thoughts about being an entrepreneur, as well as careers in marketing.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

When creating an email for marketing, always send a sample out first to to yourself to double check font size, typos, graphic reproduction, colors and more. It’s an easy double check to make sure your email is seriously considered and not deleted as spam.

Tagged ,

Leo’s Daily Tip – Today, On Marketing Strategy

Most marketers focus on the top (new leads) and bottom (closing the sale) of the marketing funnel. But don’t ignore the middle. The middle is where prospects learn more about the product/company, compare with others and make their decision to buy.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Should you produce short videos or long videos for online purposes? Although conventional wisdom says short. If the video provides usable tips or information, studies have shown that people will watch a longer video to learn something, but not to be advertised to.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

How often do you communicate with your current clients/customers about news, new services, testimonials and case studies at your company? Sending a monthly newsletter keeps everyone up to date and prevents the deadly loss of business due to, “I didn’t know you did that”.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Often budgeting for relevent keywords on Google Adwords can be expensive. Budget for industry-specific words at the entry of your marketing funnel. Although more general, you may actually have less competition for a higher placement.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Many companies’ advertising campaigns are focused on attracting new customers. Often, more value can be gained from creating customer loyalty. It costs a lot less to keep a customer than attract a new one and is much more profitable.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Make a marketing goal of building your community. Don’t simply promote, develop a long term strategy to attract potential customers and keep them connected and emotionally part of your loyal and engaged base.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Thinking about advertising on Google keywords? If your business is a start-up or less well known, don’t use keywords for search about your firm. They won’t find you. Instead, choose general industry terms and specific product types to have searches find your ad.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

When you send out a press release to the media, put it on your Website and social media, too. Create a media page and list links to copies of each of your press releases so people can get a picture of your company together with the news stores that matter.

Tagged ,

Leo’s Daily Tip-Today, On Public Relations

When you publish a press release, also send it to your customers, prospects and vendors by email or direct mail. Make sure they know about news at your company. The last thing you want to hear from a customer after assigning a project to a competitor, “I never knew you did that.”

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Many companies just write a press release when they feel that something interesting happens. Often, that happen infrequently. Take charge of your PR consistency by developing an annual PR calendar. Plan a monthly story to keep your name in front of the relevant media and make them think of you first when they need a quote or interview.

Tagged ,

Leo’s Daily Tip-Today, On Public Relations

Everyone is busy, but joining and becoming active in industry and business associations create valuable networking & referral opportunities for you. They also help grow your thought leadership so people think of you first in your specialty. Join the top 3-5 relevant industry and business organizations and watch your leads grow.

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: