Monthly Archives: August 2020

Leo’s Daily Tip – Today, On Thought Leadership Marketing

A few years ago, companies worked hard to improve the number and quality of links on their websites. Links may not be as valuable as they once were. As Google’s AI or artificial intelligence improves, content will be more important to prove that you are an expert and your message is more relevant.

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Leo’s Daily Tip – Today, On Marketing Strategy

Do a Google search for “best companies in your industry in your market”. Write down the names of the companies that appear above your company’s. Study their websites, keywords, blogs and content to see why they might be getting better results.  Hint: check out their tab content and meta tags too.

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Leo’s Daily Tip – Today, On Advertising

We saw a recent survey that said that about half of the people watch 5 videos or more. Many are watched with the sound off.  Make sure your videos have sub-titles so people get your message in a sound-on or sound-off environment.

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Leo’s Daily Tip – Today, On Strategic Planning

Setting pricing is marketing, although many bean counters just take net costs plus a set percentage markup. Look at your pricing within the context of your industry. What does pricing communicate to customers/clients?  Low could communicate low quality. High could mean out of touch. Position your pricing to reinforce your brand.

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Leo’s Daily Tip – Today, On Social Media

Do you have a YouTube site page?  Whether you’re a professional services company or retail operation, videos stored on YouTube provides serious prospects a way to get to know you, see you, hear you, appreciate your benefits and overall, start to feel comfortable working with your company.

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Leo’s Daily Tip – Today, On Social Media

Follow your competition on their social media platforms, because they are often the first place new information is posted. Also, you should consider opening up your own site on the same platforms they use to maximize your followers and exposure.

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Leo’s Daily Tip – Today, On Social Media

Here is a writing or messaging tip especially for online posts and articles. Start with a list of keywords that are important to your brand or company or product. Write your piece. Review it to make sure that all of the keywords are mentioned.

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Leo’s Daily Tip – Today, On Social Media

Is your company only using one social media platform? Doubtful. Most likely you post on two or more. Cross-sell. Encourage followers to follow you on other platforms. As an incentive, run special content on only one platform and ask followers of other platforms to check it out to follow you there.

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Leo’s Daily Tip – Today, On Marketing Strategy

How many of these person-to-person opportunities have you lost due to the Covid-19 era – retail browsing, B2B conferences, in-person sales calls, networking and more? How will you replace them digitally as a source of your customers gathering information, making comparisons and obtaining new ideas?

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Leo’s Daily Tip – Today, On Strategic Planning

8 ways to continue to keep in front of customers and prospects during the pandemic: 1) webinars, 2) articles in relevant media, 3) social media posts, 4) email, 5) email newsletters, 6) digital advertising on relavent industry or consumer sites, 7) blogging, 8) keeping Website up-to-date. How many do you use?

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Leo’s Daily Tip – Today, On Advertising

How often have we heard about the KISS (Keep It Simple Stupid) acronym? Yet many forget when developing a video or commercial and cram in many points and facts. Better to produce several videos each focusing on a point than to risk having the viewer tune out due to overload.

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Leo’s Daily Tip – Today, On Social Media

Another way to grow social media followers and to become known as a thought leader in your field is to join in conversations on relevant business or consumer sites. Make sure you are identified with your company.  Then, comment or offer a solution and point to an answer on your own website or blog.

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Leo’s Daily Tip – Today, On Social Media

What makes a social media post a good one? It must provide value for the reader and continue to provide value. What does value mean? Discounts are the obvious suggestion. But discounts get boring and reduce margins. Grow followers with a steady mix of knowledge, information, entertainment, laughs, news, curiosities and, occasionally discounts.

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Leo’s Daily Tip – Today, On Social Media

Simply posting a constant barrage of products and promotions on social media is boring and even annoying to digital audiences. An imaginative messaging strategy consisting of a mix of observations, tips, news, items of interest and  humor, together with limited product and promotion will keep your markets interested in following you.

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Leo’s Daily Tip – Today, On Social Media

One way to grow your followers is to engage in conversations with them on B2b blogs and chat sites. Ask them why the do or do not like a certain product or technique. Offer tips. Ultimately suggest that they follow your site.

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Leo’s Daily Tip – Today, On Social Media

They say that YouTube is the 2nd most popular search engine. Do you have a YouTube site? Many companies do not, but they should. Create videos of your thought leaders, product demos, how-to’s, tours of your store or factory and other topics. Tag each with keywords to facilitate finding them.

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Leo’s Daily Tip – Today, On Public Relations

Getting your product or company or thought leader mentioned by influencers can be valuable. How to find those relevant influencers? Search keywords and hashtags and research those influencers who are found. Then take a look at your own followers and see who they are following.

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Leo’s Daily Tip – Today, On Advertising

Does disruptive digital advertising work? There’s much of it. But it’s annoying to have a pop up in the middle of something else one is interested in. Can you imagine suddenly becoming so mesmerized by it that you get side-tracked to buy their thing? I wonder?

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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