Leo’s Daily Tip – Today, On Cause Marketing

Politics is big this year. But some, even seemingly non-political positions can trigger unintended & unexpected negative consequences. After all, it’s difficult enough to gain a single point in market share. Losing ten, twenty percent due to a controversial stand is bad business. However, being a good citizen is good business. Study your causes and support those that are seen by all as doing good for all. There are plenty of those.

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