Monthly Archives: July 2020

Leo’s Daily Tip – Today, On Advertising

Personalization can be important in creating better email and direct mail results. However, make sure the message and the look of the piece feels genuine to the recipient. Personalization together with an impersonal message may make the recipient feel like you’ve found their information by “spying” on them and get turned off to your message.

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Leo’s Daily Tip – Today, On Strategic Planning

Most likely your marketing tactics have changed during the lockdown. Perhaps even your marketing message has changed. Have you remembered to change the message and tactics on your Website?  Most likely your Website needs to be redone to reflect your new normal.

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Leo’s Daily Tip – Today, On Advertising

Voice search is a hot trend these days. It is often recommended to optimize content for voice search, meaning writing content as someone would speak it. We’ve always advocated writing content as spoken or in a longer search  phrase, as it will trigger higher findability by more accurately matching how people search.

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Leo’s Daily Tip – Today, On Digital Marketing

Many people think that digital marketing is great for information sharing but that it does not close sales. Therefore, it’s relegated to a secondary medium in planning. The recent lockdown proves that digital does close sales and is often the only way sales are closed these days. It’s time for business to recognize this and elevate digital’s priority in budgeting.

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Leo’s Daily Tip – Today, On Thought Leadership

Is your company’s thought leader about to be interviewed? Practice with them beforehand in a way that’s relevant to that medium. Even experienced respondants deliver a more productive and more informative interview when they practice the key points they need to state to get the message across in a way that’s meaningful to followers of that medium.

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Leo’s Daily Tip – Today, On Cause Marketing

Politics is big this year. But some, even seemingly non-political positions can trigger unintended & unexpected negative consequences. After all, it’s difficult enough to gain a single point in market share. Losing ten, twenty percent due to a controversial stand is bad business. However, being a good citizen is good business. Study your causes and support those that are seen by all as doing good for all. There are plenty of those.

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Leo’s Daily Tip – Today, On Social Media

When crafting your social media posts’ hashtags be strategic and look at it from the other person’s point of view. What wording might they be following to find a company like yours. What technology, rules, techniques and other words might they follow to keep up with industry news.

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Leo’s Daily Tip – Today, On Public Relations

It’s not always the boss or CEO who should be thought leader for your company. A lead scientist, engineer, tech person or even sales person could be a valuable spokesperson developed through industry media coverage, speaking at industry events, relevant social media posting and more.

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Leo’s Daily Tip – Today, On Advertising

Advertising isn’t only about social media, TV, print and other media.  It’s worth the investment to put your logo, colors and branding message on assets that are seen publicly such as trucks, cars, building signs, packages/cases and more. A consistent message on “free” non-traditional media helps make it seem like you’re everywhere.

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Leo’s Daily Tip – Today, On Social Media

Websites are key as an anchor to your social media program. Companies cannot have a successful social media campaign without it. Review your messages on both to make sure that they coordinate and are in line with your corporate brand and message.

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Leo’s Daily Tip – Today, On Social Media

Social media companies aren’t organic like they were, even a few years ago. These companies are advertising companies that support their advertisers. Therefore those businesses that will succeed in social media need to commit a budget to social media advertising & boosted posts.

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Leo’s Daily Tip – Today, On Social Media

I’m going to be blunt here: just because someone is a twenty-something and has an active personal social media presence doesn’t mean that they’ll be effective in social media business. It requires unique skills to write posts, grow followers, drive business, message effectively, promote brand consistency and more.

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Leo’s Daily Tip – Today, On Social Media

Looking for new followers on social media? What’s in it for them? In other words, most people focus on their individual posts. However when a new follower checks out your profile and prior posts, will they be impressed enough to follow you?

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Leo’s Daily Tip – Today, On Strategic Planning

During normal times, we encourage people to take the long view to plan their marketing strategy. However, during these crisis times, take a different approach – take the short-term view. What is your 6-month marketing strategy to generate revenue and strengthen your company?

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Leo’s Daily Tip – Today, On Advertising

In this highly charged environment, take care that your business messages are not subtly political. Be sensitive and thoughtful before you communicate to make sure mesages are not seen as negative by some. Stick to business. After all, why turn off any potential customers.

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Leo’s Daily Tip – Today, On Public Relations

We are now in the age of #causemarketing . I am not speaking about politics here. Consumers prefer companies that have a goodwill side to their public relations program and can tell a story about helping people. For best results, make your story relevant to your brand. But be careful…see tomorrow’s post:

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Leo’s Daily Tip – Today, On Social Media

One of the popular trends in social media is to tie in with influencers. But large-audience influencers can be unavailable to you or pricey. Look at smaller audience influencers who may be more connected to your market.

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Leo’s Daily Tip – Today, On Public Relations

Don’t just send your press release to the media…multi-purpose by 1) sending to employees, 2) sending to customers and prospects, 3) putting it on your Website, 4) posting it in social media, 5) adding it as a bill stuffer and more.

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Leo’s Daily Tip – Today, On Public Relations

Wondering why your press releases are never published? Too many companies write press releases in “me talk” meaning it’s all about them with very little about what would make an interesting and usable story relevant to the media you’re pitching.

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Leo’s Daily Tip – Today, On Social Media

Poor results in social media can result from posting the same message on all media. For example, Instagram is all about the visual and the visual story. Boring photos/graphics and even great, but wordy, copy will NOT get your posts noticed and grow followers.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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