Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – even before reentry, start preparing your customers for coming back quickly. You want to sell stuff, but that means customers need to be ready to buy stuff. Start preparing them now, by giving them ideas how to use your services/products so they’re more ready to order them as they come back from the crisis.
Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – people are looking for stability and capability. Re-tool your brand image to one of strength, responsiveness, dependability, feature superiority and value.
Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – make your company part of your customer’s solution. Make solutions your message, not features. Imagine the issues customers face getting back on track and what their priorities are. How do you fit in? Promote products and services, such as delivery, maintenance, parts, product/time availability and more as solutions and the advantage for doing business with you.
Leo’s Rational Marketing Tips For A Quicker Covid Crisis Comeback – take advantage of this once-in-a-lifetime market share grabbing opportunity at a dramatically lower cost. Most of your competitors are in shock, asleep or will proceed tentatively coming back, leaving things wide open for you. Be aggressive in marketing to grab sales, share and position over competitors.
Leo’s Rational Marketing Tips For A Quicker #Covid19 Crisis Comeback – Thank customers who have continued to do business with you during the quarantine. They are the backbone of your business. #coronavirus #covid19
Leo’s Rational Marketing Tips For A Quicker #Covid19 Crisis Comeback – Take another look at media and contracts. There are a lot of exceptional media deals out there now. Even with dollar cutbacks, you may be able to either maintain your reach at a lower cost or add to your reach. #coronavirus #covid19
Leo’s Rational Marketing Tips For A Quicker #Covid19 Crisis Comeback – Make marketing a higher priority in your budgeting. Bean counters cutting expenses won’t drive revenue and cash flow, which is what is needed now. #coronavirus #covid19
Leo’s Rational Marketing Tips For A Quicker #Covid19 Crisis Comeback – Brainstorm and analyze how your business and your customers have changed during these times, for better and for worse. Discuss what you have learned as you build new paradigms into your strategy. #coronavirus #covid19
Leo’s Rational Marketing Tips For A Quicker #Covid19 Crisis Comeback – Don’t wait until things reopen, prepare your reentry marketing strategy now. Have your plan ready to hit the ground running as soon as restrictions have been lifted and you’ll get the jump on most others who will be slow to kick their marketing back in gear. #coronavirus #covid19
Leo’s Daily Tip: Rational marketing during #Covid19 crisis– is your marketing ready for the first days back to work? Create a blitz strategy for the first 2-4 weeks, consisting of media, message, promoted product/service or deal, frequency and more to get your sales up and running while competitors are still napping. #coronavirus #covid19
Leo’s Daily Tip: Rational marketing during #Covid19 crisis– Working on your thought leadership, have you thought about being interviewed on a blog? Research blogs in your specialty and reach out to them. Once recorded, promote to your list and post online. #coronavirus #covid19us
Leo’s Daily Tip: Rational marketing during #Covid19 crisis– People don’t want to be reminded about these circumstances, so put a positive, upbeat, helpful tone to your message. If appropriate, work your product or service into it. #coronavirus #covid19us
Leo’s Daily Tip: Rational marketing during #Covid19 crisis– what do you think your customers are searching for, relating to your business, during these times? Develop or enhance your Google Adword campaign around those key words and phrases you believe your customers will use. #coronavirus #covid19us
Leo’s Daily Tip: Rational marketing during #Covid19 crisis– people have come up with highly creative ways to communicate and to get things done during these times. Use an app like #zoom for brainstorming with your team about marketing ideas to reach customers and develop new ones. #coronavirus #covid19us
Leo’s Daily Tip: Rational marketing during #Covid19 crisis– the mail continues to get through these days, which makes direct mail a valuable medium. People have time to read. Printers & mail shops can be engaged online to send newsletters, product specific postcards, an online offer, tips and more. #coronavirus #covid19us
Leo’s Daily Tip: Rational marketing during #Covid19 crisis– unfortunately we all have downtime these days. Take some to create a list of what is really different about your products or services. What are 3-5 things that both differentiate you from competitors and are meaningful to customers (hint: we really care about our customers doesn’t count). #coronavirus #covid19us
Leo’s Daily Tip: Rational marketing during #Covid19 crisis– don’t just tell customers you’re there for them, give them ideas how they can use your services. Make a list of services/products you can provide during these times and send an email, add to your Website, post in social media, etc. #coronavirus #covid19us
Leo’s Daily Tip: Rational marketing during #Covid19 crisis- No business may be happening for you because customers can’t get in touch with you during these times. Remember to forward the key business phone number to an employee offsite who can monitor incoming calls. Also put contact info on home page. #coronavirus #covid19us
Leo’s Daily Tip: Rational marketing during #Covid19 crisis– do you believe this crisis will end? Whether you’re B2C or B2B, get prepared to be noticed (and to generate immediate sales) with a jaw-dropping offer and be ready to promote it the minute we’re out of lockdown. Only offer it for a very limited time.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership
