Leo’s Daily Tip: Rational marketing during #Covid19 crisis–do you believe this crisis will end? There are a lot of media deals out there. Now is a great time to negotiate some amazing media buys for the rest of the year. #coronavirus #covid19us
Leo’s Daily Tip: Rational marketing during #Covid19 crisis– although for most companies during these times, an out and out sales message will not be well-received, it’s important to keep your brand out front with topics like: 1) posted tips (like this), 2) free video training or info webinars, 3) humor, 4) good news how employees are helping communities, 5) creating virtual events online, etc. #coronavirus #covid19us
Leo’s Daily Tip: Rational marketing during #Covid19 crisis–have you developed your reentry marketing plan? While most businesses will be slow to kick their marketing back in gear. Don’t be. Be sensitive to the environment but assertive to take advantage of competitors being asleep still. #coronavirus #covid19us
Leo’s Daily Tip: Rational marketing during #Covid19 crisis–While most companies have turned out the lights on their marketing programs, get the jump on competitors by keeping your message out there through social media, email, publicity in industry media and more. #coronavirus #covid19us
Leo’s Daily Tip: Rational marketing during #Covid19 crisis–5 ways to keep selling your products: 1) by online ordering, 2) as take out or no contact delivery, 3) Skype or phone consultation, 4) online or typed chat consultation, 5) as repair or maintenance services. #coronavirus #covid19us
Leo’s Daily Tip: Rational marketing during #Covid19 crisis –Frequency and consistency are the keys to success in social media during normal times. Now during these challenging times, that is true even more. Add another day or two to your posting schedule to keep your brand tops in awareness. #coronavirus #covid19us
Leo’s Daily Tip: Rational marketing during #Covid19 crisis-now is a good time to enhance your brand as a thought leader. Revise your message. Craft it to have less focus on selling & more on educational so followers learn something while your stature grows. #coronavirus #covid19us
Rational marketing during #Covid19 crisis – yes, this crisis is going to end (and probably soon). Consider the marketing opportunities for your products as the crisis starts to fade. Design a strategy for the needs of prospective customers as things come back. #coronavirus #covid19us
Rational marketing during #Covid19 crisis – people are looking for answers beyond washing their hands. Develop five or more tips on how customers can best use your products during this time and promote them on Website, blog and social media. #coronavirus #covid19us
Rational marketing during #Covid-19 crisis – people are home or staying home. How could your company be helpful to them? Promote those services: hmmm, wonder why companies like banks aren’t marketing apps that permit banking from home or office? #coronavirus #covid19
Rational marketing during #Covid-19 crisis – people are home looking at their computers. While most companies cut out advertising, step up your digital advertising and blogging and make an impression with less competition. #coronavirus #covid19
Rational marketing during #Covid19 crisis – 1) this is going to end and probably soon, 2) your competitors have stopped marketing, 3) take market share from them by keeping your message out there. #coronavirus #covid19us
Professional photography and videos are terrific, but when it comes to social media, sometimes “amateur” photos and videos showing your product enhances crediblity, provides immediacy and give a realistic view of your product or service and its use.
Speaking in front of relevant target groups is a powerful way to line up warm leads while establishing your #thoughtleadership. When your speech is promoted by the organization, warm leads often make plans to hear you. If you impress, they come up after the talk and indicate their interest.
For some valuable tips, watch me on TV this morning at 10:30 a.m., at https://rvntv.tv/live-broadcast/, speaking about Thought Leadership marketing on @CeoChat on RVN.TV. Thought leadership is a fusion of publicity, speaking and social media that helps unknown experts (and companies) become known. If you missed it, here’s a link to the blog: https://rvntv.tv/ceo-chat-82/?channel=ceo-chat
What is a key to Thought Leadership success? Engagement. Create your community by leading digital conversations and growing followers. Who’s got the time? We do. Let’s talk about growing your engagement from our ghostwriting posts, articles and more, giving you valuable consistency and outreach. Watch my complete interview on Thought Leadership at: https://rvntv.tv/ceo-chat-82/?channel=ceo-chat
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership
