Monthly Archives: February 2020

Leo’s Daily Tip – Today, On Advertising

It’s tough to beat video testimonials for believability. Create a budget for making at least one or two each month and then add them to your Website or blog to present a powerful positive image to your prospects.

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Leo’s Daily Tip – Today, On Advertising

Stock photography will never distinguish your firm or help it become memorable. It will never be a graphic people will want to pass along to associates. Invest in interesting, original photography in social media and digital ads and to grab attention.

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Leo’s Daily Tip – Today, On Social Media

Unless you’re a company that sells products online, the purpose of your social media is not necessarily to sell, it’s to build your thought leadership and keep people connected and referring. Craft your content to grow top of mind awareness.

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Leo’s Daily Tip – Today, On Social Media

How to grow quality social media followers? Ask. When you hand out a business card, speak at an event or network, ask people to follow you. Of course, there needs to be meaningful content you’re posting to make it worthwhile. It’s surprising how fast you can grow, just by asking.

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Leo’s Daily Tip – Today, On Social Media

Want to get your YouTube video found faster? Add a brief outline to the description of the scenes or topics your video covers. Try to include as many top keywords as possible.

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Leo’s Daily Tip – Today, On Advertising

Keywords are important in a Google Adwords ad campaign, but so are “negative keywords” e.g. words that you don’t want people to click on to prevent wasting your money. Use the Google analytics tools to first select some popular negative keywords, place them in your dashboard set-up and enjoy the savings.

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Leo’s Daily Tip – Today, On Public Relations

Get your company out into the community and you can become a hometown hero. Participate in community events and activities as a sponsor. The more people see your logo as a partner, the more loyal they will be to feel that your company is an involved local, worthy of local loyalty.

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Today, Speaking at the Union League of Philadelphia

Proud to be part of the panel of marketing experts at the Union League of Philadelphia on the topic of Marketing 2020 – New Ways to Increase Engagement with Everyone.  Glad to share our concepts of business community and thought leadership. Thanks to the nearly 90 people who attended @Beacon #UnionLeagueof PhiladelphiaIMG_20200219_084137

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Leo’s Daily Tip – Today, On Social Media

Get your YouTube video found faster by putting some of the most important keywords in the description and even in the title. Add your URL to the front of the description to ease clicks to your site and to placing the order.

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Leo’s Daily Tip – Today, On Branding

Advertising strategy: one way to strengthen your brand and be the first name locally that people think of when they think of your category is to run an outdoor billboard campaign throughout the region with a simple message: your logo = category.

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Leo’s Daily Tip – Today, On Social Media

Reality check – print out your last month of social media posts. Take an objective look at them from the point of view of a prospect – would you follow you? Would you forward a post or two to friends? If not, it’s time to take a serious look at your copy.

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Leo’s Daily Tip – Today, On Social Media

Reinvent your business-to-business (B2B) marketing strategy for today’s purchaser. Traditional industry media & marketing methods are less valuable. Think how a 20 or 30 year old would search, analyze and find info. Then craft your message to pique their interest.

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Leo’s Daily Tip – Today, On Social Media

A logo or headshot at the top of your social media header is boring. Better, to communicate your brand and thought leadership with a photo of you in action at a conference, speaking or working on what drives you.

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Leo’s Daily Tip – Today, On Social Media

When was the last time you looked at the bio portion of your or your company’s social media site? Tune it up with meaningful keywords and exciting content that communicates your brand and passion. Then insert a link you can track that leads to your Website or landing page.

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Leo’s Daily Tip-Today, On Social Media

Looking for social media traction? One way is to join in on chats and Q&A sessions and mention your brand and company (website). Those threads stay searchable and often are seen by prospects months if not years in the future, when that customer is looking for the solution you provide.

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Leo’s Daily Tip – Today, On Strategic Planning

COMMON MISCONCEPTION: The goal of ALL marketing campaigns is to generate leads. True, that might be one goal. But if your best leads come in through networking, as many professional services firms do, keeping those leads enthusiastic until the close may be a more valuable marketing goal.

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Leo’s Daily Tip – Today, On Strategic Planning

Getting the CEO behind your brand and brand message is key to its success. If the CEO isn’t visible in his or her support by using it, writing about it and attending meetings about it, employees will sense that it’s not important and fail to utilize it in their marketing activities too.

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Leo’s Daily Tip – Today, On Public Relations

Public relations success is often less about getting the message you want to be published, published, and more about fitting your message into the stories or style key writers or editors are planning to print.

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Leo’s Daily Tip – Today, On Advertising

#superbowlads Tide was my favorite ad this year as they wove in their message into the breaks but never got off message that their product gets stains out. Creative ad and media buying. I also liked the Porsche ad which showed its product’s pizzaz in an unexpected way for a car spot. @tide @porsche

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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