Keywords are important in a Google Adwords ad campaign, but so are “negative keywords” e.g. words that you don’t want people to click on to prevent wasting your money. Use the Google analytics tools to first select some popular negative keywords, place them in your dashboard set-up and enjoy the savings.
Ad Musings
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Monthly Archives: February 2020
Leo’s Daily Tip – Today, On Public Relations
Get your company out into the community and you can become a hometown hero. Participate in community events and activities as a sponsor. The more people see your logo as a partner, the more loyal they will be to feel that your company is an involved local, worthy of local loyalty.
Today, Speaking at the Union League of Philadelphia
Proud to be part of the panel of marketing experts at the Union League of Philadelphia on the topic of Marketing 2020 – New Ways to Increase Engagement with Everyone. Glad to share our concepts of business community and thought leadership. Thanks to the nearly 90 people who attended @Beacon #UnionLeagueof Philadelphia
Leo’s Daily Tip – Today, On Social Media
Reinvent your business-to-business (B2B) marketing strategy for today’s purchaser. Traditional industry media & marketing methods are less valuable. Think how a 20 or 30 year old would search, analyze and find info. Then craft your message to pique their interest.
Leo’s Daily Tip – Today, On Strategic Planning
Getting the CEO behind your brand and brand message is key to its success. If the CEO isn’t visible in his or her support by using it, writing about it and attending meetings about it, employees will sense that it’s not important and fail to utilize it in their marketing activities too.
Leo’s Daily Tip – Today, On Public Relations
Public relations success is often less about getting the message you want to be published, published, and more about fitting your message into the stories or style key writers or editors are planning to print.
