Monthly Archives: January 2020

Leo’s Daily Tip – Today, On Digital Advertising

There are a number of factors that should be considered when developing an online strategy – engagement through click-through rates, bounce rates, dwell time, and conversion rates. Develop your campaign around the one(s) that work best for your goals.

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Leo’s Daily Tip – Today, On Social Media

Get extra value from your social media posts. Pay to have them boosted to relevant non-followers. For best results, track how well each post resonates online. Then select your best posts and pay for them to be boosted to your targeted group.

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Leo’s Daily Tip – Today, On Digital Advertising

Some of the most successful digital ads don’t look like ads. Make your ad fit in with the feed so that it looks like another post as much as possible so people will be more likely to click on it.

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Leo’s Daily Tip – Today, On Advertising

Your headline is such an important part of your ad, release or post. Spend a lot of time crafting it. Have it communicate your message clearly so that people will understand it even if they don’t read further. Let it set up your total message so people will want to read further.

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Leo’s Daily Tip-Today, On Public Relations

Most publications publish editorial calendars which sketch out the general themes and topics planned for each issue. Check out the calendars and schedule your ads and releases to be placed in the issues that mean the most for your product or services.

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Leo’s Daily Tip – Today, On Social Media

To grow your B2B social media, nurture new followers. They found their way to your site through millions of others. Follow them back and otherwise welcome them and encourage them to share and engage your site with their followers.

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Leo’s Daily Tip – Today, On Public Relations

In public relations, when you pitch a writer, don’t just send out a release to them, tell them why you think it it’s a good story, tell them why it will make a good story for them and for their readers.

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Leo’s Daily Tip-Today, On Social Media

To grow your B2B social media followers, take your content to the next level. Evolve from posts about why people would want to follow you or your company to posts and information that people will regularly want to share with colleagues and friends.

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Leo’s Daily Tip – Today, On Strategic Planning

We see too many marketing initiatives at companies held hostage by the beancounters and/or the legal eagles. Those disciplines each have  “defensive” outlooks. To use a sports analogy, its like a team with a good defense but no offense. It will rarely win.

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Leo’s Daily Tip – Today, On Public Relations

Press releases aren’t only for getting your news out. They can be useful in just keeping your name in front of relevant journalists so when they have an opportunity, they think of you first as a thought leader.

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Leo’s Daily Tip-Today, On Social Media

When was the last time you surveyed your customers or members about which social media they follow every day or every week? Adjust your campaign to put resources on the one or two that are most popular.

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Leo’s Daily Tip – Today, On Social Media

What are you really measuring? Is it directly related to the goals of your marketing campaign? For example if your goal is customer loyalty, measuring the number of new followers may not be relevant.

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Leo’s Daily Tip – Today, On Strategic Planning

What’s old is new. If you’ve been in your industry for a while, think back to some marketing ideas that worked years ago that then fell out of favor. Sometimes a great idea gets overused. Be a “trendsetter” by utilizing something that is new again.

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Leo’s Daily Tip – Today, On Strategic Planning

It’s not unusual to ask for referrals from customers, but many overlook asking for referrals from vendors. Vendors usually know a number of customers and can recommend who could use your help, as well as open a door.

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Leo’s Daily Tip – Today, On Advertising

Advertising on Google Adwords? Think on several levels. Consider how you would search for your product or company if you were entry level on the topic…if you were an expert on it…if you were trying to solve a specific problem with your product…etc.

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Leo’s Daily Tip – Today, On Customer Experience

Nobody likes to wait on hold for a customer service rep. That’s why adding “Chat” to your Website can increase customer satisfaction. Instead of having to pick of the phone, they just click on the chat feature and instantly they’re connected. Consider adding chat to your digital marketing program.

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Leo’s Daily Tip – Today, On Email Marketing

I’m always amazed at the number of companies that use email without personalization. An email works so much more effectively when the first words a prospect reads are his/her name. Take the time to design your emails for personalization.

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Leo’s Daily Tip – Today, On Social Media Marketing

Online banner ads are more valuable now because you can target who sees them based on keywords and other factors. It used to be that these appeared randomly so you were never sure of who was seeing the ad. Now the ad goes right to your prime audience.

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Leo’s Daily Tip- Today, On Mobile Marketing

Did you know? No doubt you’ve observed that the usual format for movies and TV shows is horizontal. Now with phones becoming the leading medium for watching videos, many videos are formatted vertically. If your market sees most of its videos on phones, you’ll want to format vertically.

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Leo’s Daily Tip – Today, On Social Media

Don’t just watch your social media feed, watch your social media comments…then engage in conversation with the commenters. That will give you added closeness and realness with your audience that most fail to provide.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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