Monthly Archives: December 2019

Leo’s Daily Tip – Today, On Public Relations

An idea for you: looking for free public relations media coverage? Write about some trends and send it to a key editor or two in your area. Media likes to write about trends as we go into the new year. Or call and we can help you.

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Leo’s Daily Tip – Today, On Strategic Planning

Are you wasting your leads? If a lead doesn’t turn into a sale within a month or two, do you lose them? How do you keep your message in front of a lead until they buy, which could be months? Make sure your campaign has a long-term component, in addition to just lead gen.

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Leo’s Daily Tip-Today, On Strategic Planning

Budgeting for 2020? Here’s a trick…check your budget from 5 years ago and what it included. If it’s similar in components and in dollar figure, you’re stuck in the past. Time to explore some new ideas.

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Leo’s Daily Tip – Today, On Social Media

Although we believe that LinkedIn and Twitter are likely best for B2B social media (and YouTube, if you have videos), don’t forget facebook. Many customers are devoted to facebook and for little extra effort, you can post your message there too.

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Leo’s Daily Tip – Today, On Strategic Planning

Are your in-house marketing people torn between working on marketing projects & other projects for your company? Does your marketing program get shortchanged? Compare that to an outside agency who’s KPI is 100% focused on your marketing success.

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Leo’s Daily Tip – Today, On Website Design

Be careful of your content on web and blog pages. If it has too many keywords, and/or the same keyword repeated frequently, the search engines will ignore it because they’ll consider it to be spam.

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Leo’s Daily Tip – Today, On Strategic Planning

Budgeting for 2020? Marketing budgeting is not all about leads and sales. How do potential customers research their needs aka your products? How do they stay connected during the sales process? Achieving those goals may be more important and more valuable to track.

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Leo’s Daily Tip – Today, On Strategic Planning

Budgeting for 2020? For best results, get strategic. Think about each of your products and services, their customers and competition. Imagine changes in the market and where the market will be in 2021. How will your budget take advantage of that?

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Leo’s Daily Tip – Today, On Strategic Planning

How much is your in-house marketing department costing you? Add up the true cost of salaries, benefits, supplies and even rent for their area and equipment. Compare that to hiring an outside agency and we think you’ll be surprised.

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Leo’s Daily Tip – Today, On Advertising

Use guerrilla marketing to get customers’ attention. It doesn’t have to be expensive, just disruptive. For example, print your message on a 3-inch square Post-It and attach them to mailings, invoices or brochures from your company.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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