Monthly Archives: December 2019

Leo’s Daily Tip – Today, On Strategic Planning

Happy New Year! Now is a great time to examine trends in your field as there are many articles published on trends. You may even want to write one for publication. Take trends a step further by thinking about how many your firm embraces. Are you truly on the cutting edge?

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Leo’s Daily Tip – Today, On Strategic Planning

A word about exceptionalism. What is exceptional about your product or service or company? That’s the thing to brand or promote because it distinguishes you. ProTip: “we care about our customers” doesn’t count unless you provide specifics about what caring action you take.

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Leo’s Daily Tip – Today, On Advertising

Budgeting 2020 – whether your company markets to consumers or businesses, digital advertising and marketing should play a large and growing part of your plan. Although traditional media advertising is diminishing in most cases, digital advertising is exploding.

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Leo’s Daily Tip – Today, On Strategic Planning

How to overcome a larger competitor with a price advantage? Use marketing to become the industry thought leader. In other words, be the smartest player in the industry, the one with the solutions to help them, not just the products.

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Leo’s Daily Tip – Today, On Strategic Planning

Should your marketing goal be to produce leads? It can be. But isn’t your sales team is doing that? Why duplicate them? Leads from marketing tend to be random vs sales people go for the higher percentage prospect. Better to goal for awareness, thought leadership, information gathering etc.

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Leo’s Daily Tip – Today, On Strategic Planning

Looking for fresh ideas? In-house marketing departments tend to get trapped in companies’ corporate cultures. That leads to new ideas and techniques becoming stifled  by peer pressure and politics. Perhaps it’s time to consider an outside firm to bring new ideas.

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Leo’s Daily Tip – Today, On Strategic Planning

It’s December 17, do you know where your marketing budget is? Many companies wait until all the company financials are in before committing to a marketing budget. Taking time to implement, companies lose time and marketing potential during the valuable Q1.

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Leo’s Daily Tip – Today, On Strategic Planning

Budgeting for 2020-how do you find information and new vendors? You start with a search on Google? So wouldn’t it make sense to budget for a Google Adwords campaign to make sure your message is on page one for your prospective customers’ searches?

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Leo’s Daily Tip – Today, On Public Relations

An idea for you: looking for free public relations media coverage? Write about some trends and send it to a key editor or two in your area. Media likes to write about trends as we go into the new year. Or call and we can help you.

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Leo’s Daily Tip – Today, On Strategic Planning

Are you wasting your leads? If a lead doesn’t turn into a sale within a month or two, do you lose them? How do you keep your message in front of a lead until they buy, which could be months? Make sure your campaign has a long-term component, in addition to just lead gen.

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Leo’s Daily Tip-Today, On Strategic Planning

Budgeting for 2020? Here’s a trick…check your budget from 5 years ago and what it included. If it’s similar in components and in dollar figure, you’re stuck in the past. Time to explore some new ideas.

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Leo’s Daily Tip – Today, On Social Media

Although we believe that LinkedIn and Twitter are likely best for B2B social media (and YouTube, if you have videos), don’t forget facebook. Many customers are devoted to facebook and for little extra effort, you can post your message there too.

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Leo’s Daily Tip – Today, On Strategic Planning

Are your in-house marketing people torn between working on marketing projects & other projects for your company? Does your marketing program get shortchanged? Compare that to an outside agency who’s KPI is 100% focused on your marketing success.

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Leo’s Daily Tip – Today, On Website Design

Be careful of your content on web and blog pages. If it has too many keywords, and/or the same keyword repeated frequently, the search engines will ignore it because they’ll consider it to be spam.

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Leo’s Daily Tip – Today, On Strategic Planning

Budgeting for 2020? Marketing budgeting is not all about leads and sales. How do potential customers research their needs aka your products? How do they stay connected during the sales process? Achieving those goals may be more important and more valuable to track.

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Leo’s Daily Tip – Today, On Strategic Planning

Budgeting for 2020? For best results, get strategic. Think about each of your products and services, their customers and competition. Imagine changes in the market and where the market will be in 2021. How will your budget take advantage of that?

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Leo’s Daily Tip – Today, On Strategic Planning

How much is your in-house marketing department costing you? Add up the true cost of salaries, benefits, supplies and even rent for their area and equipment. Compare that to hiring an outside agency and we think you’ll be surprised.

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Leo’s Daily Tip – Today, On Advertising

Use guerrilla marketing to get customers’ attention. It doesn’t have to be expensive, just disruptive. For example, print your message on a 3-inch square Post-It and attach them to mailings, invoices or brochures from your company.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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