Monthly Archives: October 2019

Leo’s Daily Tip- Today, On Strategic Planning

Customers are expensive to get and less expensive to keep. As you plan your 2020 marketing campaign, devote as much attention after a purchase to keep customer loyalty as before. Come up with 5-10 things you’ll do as part of your post-sale campaign.

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Leo’s Daily Tip – Today, On Advertising

Stock photography can be useful, but nothing communicates your unique message and brand like original photos, especially those that feature your product in an interesting way. Budgeting for original photography can dramatically increase engagement and customer interest.

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Leo’s Daily Tip-Today, On Strategic Planning

Does your organization have a thought leader…one person people think of as an expert in your industry because they see them consistently in media, speaking and in social media? One of GroupLevinson’s specialties is in developing thought leadership for clients.

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Leo’s Daily Tip – Today, On Marketing

It’s important to know who your costomers are but also important know who your customers trust. Then enlist those people to endorse your products. It may even be other customers who your customers trust most.

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Leo’s Daily Tip – Today, On Public Relations

You may have heard of using influencers to promote products, but they can be difficult to enlist for promotion and expensive. Consider using MICRO-influencers, people with smaller audiences but still influential, more targeted and often more believable.

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Leo’s Daily Tip – Today, On Public Relations

Rookie content writer mistake…saving the most important point or fact until last. In PR, it’s exactly the opposite. Lead with the most important fact or point to capture the attention first, as readers drop off as you get deeper into the article.

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Leo’s Daily Tip – Today, On Advertising

How long should an email subject line be? Long enough to engage the reader . . . but not so fast. It also has to fit on mobile screens. So make sure it’s concise enough to fit there effectively, comfortable and meaningfully.

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Leo’s Daily Tip – Today, On Strategic Planning

One effective strategy for being a thought leader is to become THE teacher of your specialty. Although most of your audience is experienced and educated in the field, many are only familiar with the status quo. Educate them about your innovation or technology and lead them to new levels.

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Leo’s Daily Tip – Today, On Public Relations

Pitching a technology story demands a balanced blend of geekiness and newbiness. Don’t assume that the writer is a scientist or engineer (or the readers, for that matter) and craft the pitch using storytelling to include the specifications.

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Leo’s Daily Tip – Today, On Strategic Planning

What do results mean to you? Are they only leads or closed sales? Think of other types of results value, e.g. communicating an overwhelming brand image over a competitor, pre-selling customers for easier sales closes, managing a longer tail sale, etc. and using marketing to achieve those.

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Leo’s Daily Tip – Today, On Social Media

How boring are your social media posts from your business? Are they filled with me-talk about services you offer and promotions? It’s more effective to be engaging and post about interesting things in your industry or tips or unique projects you’ve worked on or to stimulate conversation.

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Leo’s Daily Tip – Today, On Strategic Planning

Networking is a key to marketing. The most effective networkers understand that networking is a 2-way street, so to speak. In addition to meeting prospect, one wants to help people by opening doors with people who can be helpful to them.

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Leo’s Daily Tip – Today, On Advertising

Is your product an impulse purchase (eg milk, that you run out that minute and buy)? No? If it takes months or even years for a sale or referral to be made, your marketing should be designed to keep your name top of mind for months not just to generate leads.

Leo’s Daily Tip – Today, On Digital Advertising

Find out what keywords are important to competitors and then think about why they are. Search their blogs, posts and releases to find repeated words. And you may learn a lot about their marketing direction.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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