Monthly Archives: September 2019

Leo’s Daily Tip – Today, On Advertising

For Google Adword advertising, groups of multiple words will usually work better than single words because studies have shown that a longer, more detailed phrase indicates that the prospect is farther along in their reasearch & closer to actually buying.

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Leo’s Daily Tip – Today, On Advertising

Do you send emails to a big list? For best results, craft your message as if it is focused on one person. Make your message more personal and increase the likelihood that it will be read and motivate action.

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Leo’s Daily Tip – Today, On Strategic Planning

Marketers speak about tapping into influencers as a successful strategy. It’s true. Influential experts’ endorsements do sell. But why not make a person on your team the influencer or expert in your field that others follow and listen to?

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Leo’s Daily Tip – Today, On Advertising

The most successful advertising messages create a vision in the mind of the customer where your product or service is the hero but where the solution is the star. It’s like an artist painting a picture. Make your message paint a problem solved.

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Leo’s Daily Tip – Today, On Advertising

Remember John Wanamaker’s quote, “Half my advertising is wasted, I just don’t remember which half.”? With today’s quantative reporting from digital media, we ARE able to identify underperforming ads and make adjustments for greatest efficiency.

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Leo’s Daily Tip – Today, On Advertising

Advertising is making a comeback for small to medium size companies but not the TV/radio/print paradigm of before. Now Google Adwords, boosted posts, remarketing, boosted videos, digital advertising and more should make up a modern ad campaign.

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Leo’s Daily Tip – Today, On Advertising

When crafting your ad message to customers, they won’t understand the benefits of your products or services unless your message also tells them why it matters to them.

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Leo’s Daily Tip – Today, On Advertising

Many companies develop videos for their Websites and emails, and then forget to ALSO upload them on YouTube. For valuable traffic, create your own YouTube channel featuring your logo and message together with keyword descriptions of each video.

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Leo’s Daily Tip – Today, On Advertising

When developing your advertising message, ask yourself and your team, “what problem are you trying to help customers solve?” Once you have the answer, writing the message will be a lot easier.

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Leo’s Daily Tip-Today, On Advertising

Looking to reach a certain target executive title in a defined region? Let us show you how @linkedin can help, especially geotargeted ads or boosted posts to help direct a message to targeted prospects in that region.

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Leo’s Daily Tip – Today, On Advertising

John Wanamaker was wrong. Half of your advertising doesn’t have to be wasted. Where do most people first turn to find information? Google. Ask us about pay-per-click ads on Google for outstanding message & market targeting, where you can actually see your results.

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Leo’s Daily Tip-Today, On Advertising

Important to realize that although you’ve been promoting the same message for a while, many have never seen it or have seen it but haven’t been ready to buy. Take care not to get bored with your message before your market is. Companies often change great ads before they need to.

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Leo’s Daily Tip – Today, On Strategic Planning

Generate thought leadership by holding a high-level panel discussion on a relevant topic. Put yourself and other experts on your panel. Market to the public or to your own list of acquaintances and purchase other lists of top prospects.

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Leo’s Daily Tip – Today, On Strategic Planning

B2B disruption – manufacturers and other B-2-B marketers migrating their sales and marketing to shopping website formats that were formally the province of consumer companies. Ask me how to make it easy to order your B2B products in 2-3 clicks.

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Leo’s Daily Tip – Today, On Strategic Planning

In today’s fast-paced world, it’s easy to focus on the short term and to be judged on it. But the long-term is where the real growth comes from. In addition to the short-term, encourage long-term initiatives from yourself and team and give them the time to succeed.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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