Monthly Archives: August 2019

Leo’s Daily Tip – Today, On Strategic Planning

How easy is it for your customers/clients to work with you? Test your process by calling, emailing and ordering from your own company and detail the bottlenecks or annoyances.

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Leo’s Daily Tip – Today, On Social Media

Don’t always ignore a bad review in social media. Sometimes by responding, acknowledging the issue and detailing plans to improve, you communicate honesty together with a caring attitude that will appeal to customers.

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Leo’s Daily Tip – Today, On Advertising

Advertising isn’t always about leads. Create another dimension in your marketing that creates an environment within which sales can be closed. This one-two strategy preps the customer and facilitates the call to action or direct close by the sales person.

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Leo’s Daily Tip – Today, On Social Media

B2B social media is one of the easiest ways to get new leads and customers as they follow related hashtags and keywords. Make your posts interesting and timely and they’ll become followers leading to their buying from you.

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Leo’s Daily Tip – Today, On Public Relations

Restauranteurs…a recent story in Philadelphia Business Journal @PHLbizjournal discussed #restaurants doing PR themselves. LOL!  Like you’d do architecture, accounting, legal, etc. yourself. If you don’t have budget for a PR pro, you don’t have budget for a restaurant.

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Leo’s Daily Tip – Today, On Social Media

Social media followers don’t often write a response but that doesn’t mean you can’t listen to them. Review the data and see which of your posts get more engagement. That’s what your followers want so provide more.

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Leo’s Daily Tip – Today, On Advertising

You’re driving down the road and a digital billboard catches your eye…but then it quickly changes. Did you miss the message? To prevent this, keep the message simple – best: a graphic, logo and 1-5 words.

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Leo’s Daily Tip – Today, On Social Media

For active social media results, engage your employees and customers. Firstly, encourage them to follow your company. Then get them to respond and recommend you to associates and friends.

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Leo’s Daily Tip -Today, On Social Media

For added social media exposure for an event or new product launch, pin the post to the top of your feed, then link it to a landing page where virtually all your followers will see it-make sure they can easily click to a link for more info.

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Leo’s Daily Tip – Today, On Social Media

One way to increase Twitter followers is to check in with your Twitter more frequently, several times a day, and then interact more with your feed, liking their posts and retweeting them.

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Leo’s Daily Tip – Today, On Public Relations

What do your long-time customers know about your company? For most, they learned about your company on the first day they bought your product or services and relatively little since. Use a monthly email newsletter to keep them in the loop.

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Leo’s Daily Tip – Today, On Strategic Planning

Public companies of consumer products should consider their stockholders as a VIP group to whom to market. First to acquire new products, limited editions, buying clubs, etc. add revenue, enhance loyalty, help generate word of mouth and more.

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Leo’s Daily Tip – Today, On Public Relations

When sending out a press release, try to personalize the pitch by starting out with “Dear _(editor’s name)_”. That dramatically improves the chances it will get read and considered.

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Leo’s Daily Tip – Strategic Planning

What do your long-time customers know about your company? For most, they learned about your company on the first day they bought your product or services and relatively little since. Use a monthly email newsletter to keep them in the loop.

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Leo’s Daily Tip – Today, On Advertising

Digital advertising can be quite valuable for your firm, especially these three types to consider because of their targeting & efficiency advantages: 1) boosted posts, 2) Google keywords, and 3) digital banner advertising on industry blogs and sites.

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Leo’s Daily Tip – Today, On Strategic Planning

I am reminded about the restauranteur who had his staff dine at the restaurant as part of their training so they could feel the customer’s side of the experience. How do your customer service people understand what your  customer is experiencing?

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Leo’s Daily Tip – Today, On Strategic Planning

Feedback from customers is valuable. The best quality feedback occurs close to the customer experience. For best results, deliver a survey as soon as possible after the experience and make it easy for customers to write something.

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Leo’s Daily Tip – Today, On Social Media

Many who are focused on KPI’s fail to realize that social media is often a passive medium where people observe and don’t actively react. Be careful not to eliminate a well thought out strategy just because you’re not able to quantify outcomes.

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Leo’s Daily Tip – Today, On Strategic Planning

Today is August 1. August should be a busy month for marketers as they prepare and put the final touches on their campaign to hit the ground running after Labor Day. If you’re still in summer mode, waiting until Sept. to start planning, you’ll be behind the curve.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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