Check your list of keywords to make sure the words are not the ones you ascribe to your business or industry but rather are the words prospects and customers would use to search for your kinds of products or services.
Technology has mechanized many aspects of public relations, media buying and other marketing functions, but the human perspective added to computerized outreach and analysis differentiates great from good.
A great way to get people to remember you and your company is with sound. Even B2B companies can have an audio icon at the start of their Webpage or other opportunities. It makes it easy for customers and prospects to think of you.
Encourage your sales team to get active participating in non-profits. Not only is it a valuable networking, your company will get the reputation for being “good people”. Publicize the stories to further demonstrate how your compay is a good corporate citizen.
You don’t necessarily need to create a full-scale market research project to obtain valuable information. Start with your own clients and a 5-10 item questionnaire. Ask informally at your next meeting with them and compile responses.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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