Monthly Archives: July 2019

Leo’s Daily Tip – Today, On Digital Marketing

Check your list of keywords to make sure the words are not the ones you ascribe to your business or industry but rather are the words prospects and customers would use to search for your kinds of products or services.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Calls to action should provide easy access to making the purchase or getting the information. Put a phone number, email AND link to Website right there instead of making the prospect have to click one or two more times to get to your contact info.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

To boost results, instead of putting a link to the home page of your website in advertising, create a custom landing page related to the specific product or theme of the ad and link the ad to the landing page for a more consistent customer/client experience.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

What social media platforms do you use?  Double-check your profile to make sure it features a way people can get in touch with you.  If not, you may be missing some valuable opportunities.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Technology has mechanized many aspects of public relations, media buying and other marketing functions, but the human perspective added to computerized outreach and analysis differentiates great from good.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Quotation from Leo: “People are not just sitting around waiting for your ad or message to come in.” Recognize that concept and the skill it takes to get their attention and move it to accomplishing the action you desire.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

When was the last time you updated your LinkedIn, Twitter or other social media graphic headers and profiles?  Keep them fresh & update quotes, photos, colors and other information every month or two to keep & grow  followers

Tagged , ,

Leo’s Daily Tip – Today, On Branding

A great way to get people to remember you and your company is with sound. Even B2B companies can have an audio icon at the start of their Webpage or other opportunities. It makes it easy for customers and prospects to think of you.

Tagged ,

Leo’s Daily Tip – Today, On Email Marketing

Many emails reach the wrong person in an organization.  Ideally, they should forward it to the correct person, but many won’t think about that unless you encourage them to do so by asking-add a copy line or even a button.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

In your sales message or presentation, will a prospect be able to understand what your differentiator is? Communicate why your company/product is better and different in terms meaningful to prospects not necessarily to you.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

If your product is somewhat expensive and/or complicated, direct mail can be valuable in delivering a complex message and for conveying quality.  Consider using a large format envelope to give importance to the message.

Tagged ,

Leo’s Daily Tip – Today, On Digital Advertising

Are you advertising digitally based on keywords? Sometimes those keyword tools are less effective than they can be, especially in B2b if your industry is niche with few searching overall. Add so-called small value words to your list anyway because those who search for them are strong prospects.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

 Encourage your sales team to get active participating in non-profits. Not only is it a valuable networking, your company will get the reputation for being “good people”.  Publicize the stories to further demonstrate how your compay is a good corporate citizen.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Case studies are often dull because they are too technical.  Better to write them as you would an interesting story with a problem and solution so prospects want to reac more and often find the source of the success

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Grow your social media followers by being active in social media. Don’t just like posts by others. Repost them to your list, comment on other’s posts, publish links to others and you’ll find more people will follow you back.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Build your thought leadership with a YouTube account. Populate it with how-to videos on the topics people would likely question in your industry – new rules, techniques, employing new technology, solving problems, etc.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

You don’t necessarily need to create a full-scale market research project to obtain valuable information. Start with your own clients and a 5-10 item questionnaire. Ask informally at your next meeting with them and compile responses.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Summer is often an excuse to cut back marketing -conventional wisdom states that “everyone is on vacation”. However, many are working, even  planning for the fall so when you reach out, your message is timely and seen with fewer competitive messages.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

A key to social media doing so much better-stop selling so much. People follow because they have interest. A barrage of sales info can be boring. Create content to keep followers engaged and loyal and sales will come.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Sometimes I respond to B2B Websites and get a quick response, but most of the time, I never hear back. If your Website produces leads, don’t waste them  Treat the leads seriously and harvest them and reach out to them with emails and phone calls.

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: