Monthly Archives: July 2019

Jul 22 2019
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Advertising, Brand Strategy, Daily Tips

Leo’s Daily Tip – Today, On Branding

A great way to get people to remember you and your company is with sound. Even B2B companies can have an audio icon at the start of their Webpage or other opportunities. It makes it easy for customers and prospects to think of you.

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Jul 19 2019
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Advertising, Daily Tips, Email Marketing

Leo’s Daily Tip – Today, On Email Marketing

Many emails reach the wrong person in an organization.  Ideally, they should forward it to the correct person, but many won’t think about that unless you encourage them to do so by asking-add a copy line or even a button.

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Jul 18 2019
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Advertising, Daily Tips

Leo’s Daily Tip – Today, On Strategic Planning

In your sales message or presentation, will a prospect be able to understand what your differentiator is? Communicate why your company/product is better and different in terms meaningful to prospects not necessarily to you.

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Jul 16 2019
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Advertising, Daily Tips

Leo’s Daily Tip – Today, On Advertising

If your product is somewhat expensive and/or complicated, direct mail can be valuable in delivering a complex message and for conveying quality.  Consider using a large format envelope to give importance to the message.

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Jul 15 2019
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Advertising, Daily Tips, Internet/Website Design

Leo’s Daily Tip – Today, On Digital Advertising

Are you advertising digitally based on keywords? Sometimes those keyword tools are less effective than they can be, especially in B2b if your industry is niche with few searching overall. Add so-called small value words to your list anyway because those who search for them are strong prospects.

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Jul 12 2019
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Daily Tips, Strategic Planning

Leo’s Daily Tip – Today, On Social Media

 Encourage your sales team to get active participating in non-profits. Not only is it a valuable networking, your company will get the reputation for being “good people”.  Publicize the stories to further demonstrate how your compay is a good corporate citizen.

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Jul 11 2019
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Advertising, Brand Strategy, Daily Tips, Uncategorized

Leo’s Daily Tip – Today, On Advertising

Case studies are often dull because they are too technical.  Better to write them as you would an interesting story with a problem and solution so prospects want to reac more and often find the source of the success

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Jul 10 2019
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Advertising, Daily Tips, Social Media, Uncategorized

Leo’s Daily Tip – Today, On Social Media

Grow your social media followers by being active in social media. Don’t just like posts by others. Repost them to your list, comment on other’s posts, publish links to others and you’ll find more people will follow you back.

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Jul 09 2019
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Daily Tips, Social Media

Leo’s Daily Tip – Today, On Social Media

Build your thought leadership with a YouTube account. Populate it with how-to videos on the topics people would likely question in your industry – new rules, techniques, employing new technology, solving problems, etc.

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Jul 08 2019
Daily Tips, Strategic Planning

Leo’s Daily Tip – Today, On Strategic Planning

You don’t necessarily need to create a full-scale market research project to obtain valuable information. Start with your own clients and a 5-10 item questionnaire. Ask informally at your next meeting with them and compile responses.

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Jul 05 2019
Advertising, Daily Tips

Leo’s Daily Tip – Today, On Advertising

Summer is often an excuse to cut back marketing -conventional wisdom states that “everyone is on vacation”. However, many are working, even  planning for the fall so when you reach out, your message is timely and seen with fewer competitive messages.

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Jul 03 2019
Daily Tips, Social Media

Leo’s Daily Tip – Today, On Social Media

A key to social media doing so much better-stop selling so much. People follow because they have interest. A barrage of sales info can be boring. Create content to keep followers engaged and loyal and sales will come.

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Jul 02 2019
Daily Tips, Strategic Planning

Leo’s Daily Tip – Today, On Strategic Planning

Sometimes I respond to B2B Websites and get a quick response, but most of the time, I never hear back. If your Website produces leads, don’t waste them  Treat the leads seriously and harvest them and reach out to them with emails and phone calls.

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Jul 01 2019
Advertising, Daily Tips, Social Media

Leo’s Daily Tip – Today, On Social Media

Does everybody know this?  Using caps in social media is the digital equivalent of shouting. Customers don’t like to be shouted at in ads.  We bring this up because we noticed a supposedly savvy brewery using all caps in every email. Not cool.

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Center of the Plate | D'Artagnan Blog

The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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