Brainstorming sessions, retreats and other activities can generate new ideas but the perspective is still from within the existing paradigm. More effective can be getting an outside firm, consultant or advisor to suggest evolution.
If you have a sales organization, it’s valuable to use advertising and public relations to create an environment for closing the sale, meaning getting a message out to potential customers prior, to pre-set the tone for the presentation.
It’s not all about closing the sale. Developing a referral strategy sows seeds for future closes. Park your name or company name in people’s mind as THE thought leader so people think of you first when the need arises.
What is your strongest marketing message – be the solution. Communicate how you are the solution to an important problem customers face and how your product or service solves it in a unique, exceptional or otherwise superior way.
For your marketing campaign to be successful, you need to be committed to consistency – consistency in timing, placement, message, brand image, media and follow up.
Some press release headlines are more effective than others. When sending a release to the media, try testing two or more different headlines to see which one is picked up more frequently.
Quick! Take a look at your Website. What is the message there? Then ask your sales people what is their message to a prospect. If they are significantly different, you may be having a brand disconnect.
Trying to get some mention in the media? Don’t just send a press release, give the editor or writer a story idea. What do you think would be an interesting story around your product or service?
With no sense of urgency, people feel less of a need to act now. Whenever pitching an idea or offer or sale, give a deadline for withdrawal of the offer so people feel they need to act now.
Don’t keep your expertise a secret. Make part of your marketing plan to get out and speak in front of groups where potential leads and networking will be relevant and valuable to you.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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