Monthly Archives: June 2019

Leo’s Daily Tip – Today, On Advertising

As a consumer, does it bother you when you get an email and then click on it to buy the item and it takes you to a general page where you have to search for the item?  Advertisers…it really isn’t that difficult to make a landing page connecting click-item-sale.

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Leo’s Daily Tip – Today, On Strategic Planning

Brainstorming sessions, retreats and other activities can generate new ideas but the perspective is still from within the existing paradigm.  More effective can be getting an outside firm, consultant or advisor to suggest evolution.

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Leo’s Daily Tip – Today, On Email Marketing

Email newsletters are valuable, but often the most successful emails are written in a voice that is directed to one person, each reader. Stop thinking about mass and focus on the individual for greater results.

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Leo’s Daily Tip – Today, On Advertising

In messaging, people talk about communicating features vs. benefits, but taken a step further, what information, benefit, item of interest or visual will make your best prospects stop and act?  That is your best message.

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Leo’s Daily Tip – Today, On Salesmanship

If you have a sales organization, it’s valuable to use advertising and public relations to create an environment for closing the sale, meaning getting a message out to potential customers prior, to pre-set the tone for the presentation.

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Leo’s Daily Tip – Today, On Email Advertising

There’s less room for creativity in email subject lines because the goal is to get the reader to open the email.  Best to be more direct and provide information about what is in the email, but in a clever way.

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Leo’s Daily Tip – Today, On Social Media

Want more engagement in your social media?  Stop selling.  Start engaging your followers and turn them into customers.  Make your messages something they’d want to follow and even respond.

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Leo’s Daily Tip – Today, On Advertising

When you make a sales call, what do you leave behind?  In this digital age, many leave nothing besides a business card.  However a brochure or logo’d item can keep your name in front of the prospect for easy referral by sitting on his/her desk.

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Leo’s Daily Tip – Today, On Strategic Planning

It’s not all about closing the sale.  Developing a referral strategy sows seeds for future closes.  Park your name or company name in people’s mind as  THE thought leader so people think of you first when the need arises.

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Leo’s Daily Tip – Today, On Digital Advertising

Your digital ad message should be designed to get the viewer to click, not necessarily to sell the product.  The message is different from a typical ad in that the limited space will be better used to attract & move the prospect to a selling space.

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Leo’s Daily Tip – Today, On Strategic Planning

Make sure all employees, not just those engaged in marketing, are exposed to your marketing strategy, message and plan.  Once developed present the program to all and make everyone part of the marketing team.

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Leo’s Daily Tip – Today, On Strategic Planning

Don’t let trendy get ahead of your marketing campaign.  Embracing the latest technology or media can be fun, but if your customers are not there using it, it will be a waste of energy and resources.

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Leo’s Daily Tip – Today, On Strategic Planning

What is your strongest marketing message – be the solution.  Communicate how you are the solution to an important problem customers face and how your product or service solves it in a unique, exceptional or otherwise superior way.

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Leo’s Daily Tip – Today, On Strategic Planning

For your marketing campaign to be successful, you need to be committed to consistency – consistency in timing, placement, message, brand image, media and follow up.

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Leo’s Daily Tip – Today, On Public Relations

Some press release headlines are more effective than others.  When sending a release to the media, try testing two or more different headlines to see which one is picked up more frequently.

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Leo’s Daily Tip – Today, On Strategic Planning

Quick!  Take a look at your Website.  What is the message there?  Then ask your sales people what is their message to a prospect.  If they are significantly different, you may be having a brand disconnect.

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Leo’s Daily Tip – Today, On Social Media

Trying to get some mention in the media?  Don’t just send a press release, give the editor or writer a story idea.  What do you think would be an interesting story around your product or service?

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Leo’s Daily Tip – Today, On Strategic Planning

With no sense of urgency, people feel less of a need to act now.  Whenever pitching an idea or offer or sale, give a deadline for withdrawal of the offer so people feel they need to act now.

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Leo’s Daily Tip – Today, On Public Relations

Don’t keep your expertise a secret.  Make part of your marketing plan to get out and speak in front of groups where potential leads and networking will be relevant and valuable to you.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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