Monthly Archives: April 2019

Apr 19 2019
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Daily Tips, Social Media

Leo’s Daily Tip – Today, On Social Media

One secret to getting more activity in social media is to tie it into national and global activities.  For example, April is Earth Month so how do you create posts the promote your brand tied in with the broader theme.

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Apr 18 2019
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Daily Tips, Social Media

Leo’s Daily Tip – Today, On Social Media

Do you pay as much attention to your social media headers as you do to your Website and ads? Make sure your LinkedIn, Facebook, Twitter and other headings are designed to be graphic, attractive and brand consistent.

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Apr 17 2019
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Advertising, Daily Tips

Leo’s Daily Tip – Today, On Advertising

Are you wondering where to start to put together information to include in your Website, brochure or ad? A good tip is to start by “interviewing yourself”.  If you didn’t know anything about your company/product what would you want to know?

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Apr 16 2019
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Daily Tips, Strategic Planning

Leo’s Daily Tip – Today, On Marketing

Don’t take tiny differences for granted in marketing as they may be the differentiator for a customer. If you’re a professional services firm, sometimes the software you use, way to research a client’s business, train your people or follow up can be the tipping point.

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Apr 15 2019
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Advertising, Daily Tips, Media Buying

Leo’s Daily Tip – Today, On Advertising

Old school awareness – there still are few media designed to generate awareness better than outdoor advertising, if your product or service is seeking a mass audience. Only drawback is the 6-10 word message limit.

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Apr 12 2019
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Advertising, Daily Tips, Email Marketing

Leo’s Daily Tip – Today, On Advertising

Do you email market? Many times your email does not attract the attention of your list…as many as 50% don’t even notice it. So why not send it again with a different subject line and you’ll be surprised your added response with the same email.

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Apr 11 2019
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Daily Tips, Social Media

Leo’s Daily Tip – Today, On Social Media

How is your YouTube banner?  Many companies ignore this but it is a terrific opportunity to brand your company. Make sure you add art and content to move your banner from the ordinary to the extraordinary.

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Apr 10 2019
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Daily Tips, Social Media

Leo’s Daily Tip – Today, On Social Media

When it comes to online videos, the name of your file matters.  Don’t just name your file something you like.  Work to name your with with keywords that are found online…one’s with the potential to drive viewers to your site.

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Apr 09 2019
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Daily Tips, Strategic Planning, Uncategorized

Leo’s Daily Tip – Today, On Strategic Planning

Are you checking out your competitors’ digital message on a consistent basis?  Don’t stop there.  Check out your competitors’ keywords as well.  What keywords or hashtags are important to them.

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Apr 08 2019
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Advertising, Daily Tips

Leo’s Daily Tip – Today, On Advertising

Check your advertising message…are you really trying to differentiate your product? What single point in your message states one way your product is superior to your competitor.  None?  Sorry, you’ve got a commodity message.

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Apr 05 2019
Advertising, Daily Tips, Social Media

Leo’s Daily Tip – Today, On Social Media

You can’t fake it in social media. People are too experienced. Even #B2B posts need to sound authentic as if a scientist or engineer was really writing about something he or she was most interested in.

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Apr 04 2019
Daily Tips, Public Relations, Uncategorized

Leo’s Daily Tip – Today, On Public Relations

When was the last time you spoke to a group about your business or an interesting technique, tip or product you offer? Becoming a thought leader means getting your thought publicized and speaking is an important aspect of that.

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Apr 03 2019
Daily Tips, Website Design

Leo’s Daily Tip – Today, On Website Design

When was the last time you looked at your company’s Website on your mobile device? Check it out. Many people check it there and if yours is not mobile optimized, it needs to be.

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Apr 02 2019
Social Media

Leo’s Daily Tip – Today, On Social Media

Tip for writing more engaging social media posts…research your last few months of posts and determine which ones generated the most interest. In the future, write more posts like those and always work to better your numbers.

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Apr 01 2019
Daily Tips, Social Media

Leo’s Daily Tip – Today, On Social Media

This may sound peculiar coming from me but one of the best tips for successful ads on facebook it to make the ad NOT look like an ad. The more the visual looks like a post, the more people will click on it.

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Center of the Plate | D'Artagnan Blog

The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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