Monthly Archives: April 2019

Leo’s Daily Tip – Today, On Social Media

Businesses react to a bad review.  But how about a great review?  Get excited about those too because, they are more valuable to engage the customer.  Even promote positive reviews through your social media.

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Leo’s Daily Tip – Today, On Advertising

Local businesses know that most of their customers/clients come from the geographical area near them. They also know that most new customers start with Google search. So why aren’t you advertising on Google Adwords with geo-targeting?

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Leo’s Daily Tip – Today, On Social Media

Are you using the same number of hashtags for your posts on each social media site?  Some sites thrive on hashtags, such as Instagram, and others, such as Twitter, not so much – only 2-3 are best.

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Leo’s Daily Tip – Today, On Direct Mail Marketing

Question?  I just read a statistic that 44% of direct mail is never opened.  The article blames the medium as being old fashioned.  Old fashioned or just poor direct mail design and content.  What do you think? 

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Leo’s Daily Tip – Today, On Social Media

You may have a lot of great things to say in social media but so do others. In your posts, add in some links to other thought leaders or interesting posts and boost your engagement.

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Leo’s Daily Tip – Today, On Social Media

Have you been posting on social media at the same time every day, for months/years? Time to mix it up.  Test other time slots with the posts and check which deliver the best engagement.

Leo’s Daily Tip – Today, On Public Relations

Keep your name in front of your market as one of the leaders, even with small mentions in articles. For example, when trade media does an industry reveiew, make sure your top executive is quoted and photos of your products are shown as examples.

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Leo’s Daily Tip – Today, On Social Media

One secret to getting more activity in social media is to tie it into national and global activities.  For example, April is Earth Month so how do you create posts the promote your brand tied in with the broader theme.

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Leo’s Daily Tip – Today, On Social Media

Do you pay as much attention to your social media headers as you do to your Website and ads? Make sure your LinkedIn, Facebook, Twitter and other headings are designed to be graphic, attractive and brand consistent.

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Leo’s Daily Tip – Today, On Advertising

Are you wondering where to start to put together information to include in your Website, brochure or ad? A good tip is to start by “interviewing yourself”.  If you didn’t know anything about your company/product what would you want to know?

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Leo’s Daily Tip – Today, On Marketing

Don’t take tiny differences for granted in marketing as they may be the differentiator for a customer. If you’re a professional services firm, sometimes the software you use, way to research a client’s business, train your people or follow up can be the tipping point.

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Leo’s Daily Tip – Today, On Advertising

Old school awareness – there still are few media designed to generate awareness better than outdoor advertising, if your product or service is seeking a mass audience. Only drawback is the 6-10 word message limit.

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Leo’s Daily Tip – Today, On Advertising

Do you email market? Many times your email does not attract the attention of your list…as many as 50% don’t even notice it. So why not send it again with a different subject line and you’ll be surprised your added response with the same email.

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Leo’s Daily Tip – Today, On Social Media

How is your YouTube banner?  Many companies ignore this but it is a terrific opportunity to brand your company. Make sure you add art and content to move your banner from the ordinary to the extraordinary.

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Leo’s Daily Tip – Today, On Social Media

When it comes to online videos, the name of your file matters.  Don’t just name your file something you like.  Work to name your with with keywords that are found online…one’s with the potential to drive viewers to your site.

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Leo’s Daily Tip – Today, On Strategic Planning

Are you checking out your competitors’ digital message on a consistent basis?  Don’t stop there.  Check out your competitors’ keywords as well.  What keywords or hashtags are important to them.

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Leo’s Daily Tip – Today, On Advertising

Check your advertising message…are you really trying to differentiate your product? What single point in your message states one way your product is superior to your competitor.  None?  Sorry, you’ve got a commodity message.

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Leo’s Daily Tip – Today, On Social Media

You can’t fake it in social media. People are too experienced. Even #B2B posts need to sound authentic as if a scientist or engineer was really writing about something he or she was most interested in.

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Leo’s Daily Tip – Today, On Public Relations

When was the last time you spoke to a group about your business or an interesting technique, tip or product you offer? Becoming a thought leader means getting your thought publicized and speaking is an important aspect of that.

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Leo’s Daily Tip – Today, On Website Design

When was the last time you looked at your company’s Website on your mobile device? Check it out. Many people check it there and if yours is not mobile optimized, it needs to be.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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