Leo’s Daily Tip – Today, On Advertising

Are your B2B ads too creative?  Do they prioritize cleverness over: 1) clearly and directly communicating what your company or products does, 2) clearly stating one or more unique benefits to the customer and 3) provide a clear instruction what the reader should do next.  Clear?

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership