Monthly Archives: March 2019

Leo’s Daily Tip – Today, On Strategic Planning

Your company may be B2B but have you thought about selling your product online. Consider creating an ecommerce site for your products to make them more easily accessible and easier to order and reorder.

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Leo’s Daily Tip – Today, On Public Relations

Many public realations campaigns are focused on mainstream print and broadcast media. In today’s world, those are important but equally so are digital media and blogs. Make sure your campaign covers those as well.

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Leo’s Daily Tip – Today, On Public Relations

Another powerful away to get attention for you and your business is to win awards for your work and activities. You’ll be surprised how many awards opportunities there are in your industry and community that are win-able by you.

Leo’s Daily Tip – Today, On Public Relations

How to get more media attention, give your product away. Design a program to give it to non-profits and then generate publicity about it from them and you. It’s a strong way to enhance your connection to the community.

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Leo’s Daily Tip – Today, On Strategic Planning

When was the last time you checked out your competitors and their  messages? Make a list of 5 key competitors plus 5 industry leaders and make it a point to check out their Websites and social media at least once per quarter.

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Leo’s Daily Tip – Today, On Social Media

Take a look at the graphic/photo you use as the header of your various social media sites.  What do you want this visual to communicate about your company, brand, culture, etc.?  Does your graphic do that?

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Leo’s Daily Tip – Today, On Social Media

Try to make your Website URL and social media tags all the same.  Not only does this reinforce your brand consistency, it makes your sites easy to remember and access across the board.

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Leo’s Daily Tip – Today, On Email Marketing

Wondering what to use as content to keep your website and newsletter interesting?  Try case studies.  You don’t even need to tell who the client is.  Just tell an interesting story.  Especially good for professional services firms.

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Leo’s Daily Tip – Today, On Strategic Planning

Are you secure enough to focus on a single message in your marketing. Too many advertisers feel the need to cover all products or services and as a result, lose their edge. Be exceptional in one thing and just promote that.

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Leo’s Daily Tip-Today, On Strategic Planning

How frequently do you check out your competition’s Websites, blogs and social media?  Make it a regular practice as it’s a great way to learn what direction they are heading.

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Leo’s Daily Tip – Today, On Advertising

Using a video to market your company most likely will fall flat. Better would be to make a video that answers the single most common question your customers have and then tie it into the search with a keyword description.

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Leo’s Daily Tip – Today, On Advertising

When designing your ad, watch your ad flow. Ad flow is how the eye travels over the ad, from the first thing it sees to the last. Manage your ad flow and lead your prospect to results for you.

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Leo’s Daily Tip – Today, On Social Media

Does your social media post pass the viral test? What makes a post go viral? It contains a graphic or message or conversation that you want to share with a friend or colleague.  Does yours?

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Leo’s Daily Tip – Today, On Social Media

Too many businesses’ social media posts focus only on the company’s product or services. The idea is to generate a conversation so what are you doing to start a conversation with your posts?

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Leo’s Daily Tip – Today, On Advertising

Are your B2B ads too creative?  Do they prioritize cleverness over: 1) clearly and directly communicating what your company or products does, 2) clearly stating one or more unique benefits to the customer and 3) provide a clear instruction what the reader should do next.  Clear?

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Leo’s Daily Tip – Today, On Strategic Planning

Looking for more sales? Make your existing customers a priority. They already know & like your company. Brainstorm about what is the one thing you might sell them, an extra product or service that they’d consider.

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Leo’s Daily Tip – Today, On Social Media

What is the voice of your social media messaging?  Make sure it’s in the vernacular and on topic with what your target market is interested in. If they wouldn’t have a conversation with you on your posts, you may be using the wrong message.

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Leo’s Daily Tip – Today, On Public Relations

If you are or aspire to be a thought leader, generate exposure by being on panels on your topic. A valuable event is to create your own panel and to invite other thought leader to join you on the panel at your event.

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Leo’s Daily Tip – Today, On Strategic Planning

They say that the sales process resembles a funnel with a large number of prospects at the top producing a smaller number of closed sales at the bottom. What is your marketing process for moving prospects through the funnel?

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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