Leo’s Daily Tip – On Superbowl Advertising

#superbowlads final comment for the year: Showing your brand cares about social issues is popular in marketing. Good is when your company or employees actually participate in the causes. Poor is when, like the Mutual Insurance commercial, the company highlights unconnected heros and shoehorns its brand into looking good by virtue of the name mutual.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership