Monthly Archives: February 2019

Leo’s Daily Tip – Today, On Advertising

Careful of your “bounce rate” (people coming to your landing page and quickly leaving without engaging)  Promoting your Adwords ad too widely may attract less relevant people who bounce, decreasing your quality score and even increasing your cost per click (CPC).

Leo’s Daily Tip- Today, On Strategic Planning

The latest information your current client knows about your business may only be the information they learned when they first became a client or customer.  Develop an email campaign to update them and to keep your message in front of them.

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Leo’s Daily Tip – Today, On Public Relations

Do you just send a media release to a broad media list or do you target relevant media and writers? Decide which media will be valuable for you and then target your story to their editorial and content style.

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Leo’s Daily Tip – Today, On Strategic Planning

What are you doing about Amazon? Too many retailers are focused on price when they should be thinking about the experience in your store and/or on your Website…if you want to succeed against them.

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Leo’s Daily Tip – Today, On Strategic Planning

Three key items that should be in your marketing budget in 2019, no matter what your business: 1) budget for professional photography, 2) budget for videos and 3) budget for online, Google Adwords and boosted post advertising.

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Leo’s Daily Tip – Today, On Advertising

Short videos about your business, products and services can be valuable marketing tools to get noticed online. Don’t overlook these. Make some serious how-too’s and some humorous and entertaining.

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Leo’s Daily Tip – Today, On Strategic Planning

How do you stay connected to customers/clients and past ones?  They are the best source of leads. So make sure to develop part of your campaign to stay connected consistently through email, newsletters, social media and more.

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Leo’s Daily Tip – Today, On Strategic Planning

Put networking into your marketing plan and budget. Whether you spend on clubs, associations, conferences and/or entertainment, the best contacts leading to sales deal with developing personal relationships because people prefer doing business with friends.

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Leo’s Daily Tip – On Superbowl Advertising

#superbowlads final comment for the year: Showing your brand cares about social issues is popular in marketing. Good is when your company or employees actually participate in the causes. Poor is when, like the Mutual Insurance commercial, the company highlights unconnected heros and shoehorns its brand into looking good by virtue of the name mutual.

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Leo’s Daily Tip – Today, On Superbowl Advertising

#superbowlads Part 4: On the largest advertising stage, sad to see so few ads speak about about product superiority or advantage.  Kudos to #budlight and #kia for delivering creativity while giving the viewer solid reasons why their product is better.

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Leo’s Daily Tip – Today, On Superbowl Advertising

More…regarding #superbowlads and their never getting to the message. How about that spot for @bumble and their spending for Serena Williams as spokesperson. And never telling us what it is. What a vanity spot and a waste.

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Leo’s Daily Tip – Today, On Superbowl Advertising

Speaking about #superbowlads. It’s good to be creative but get to the brand and the call to action. Did you too notice too many commercials showing lead up after lead up before getting to the message. It’s not about the writer impressing about creativity, it’s about selling.

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Leo’s Daily Tip – On Superbowl Advertising

Although social media is becoming more important, TV ads on the Superbowl is still the #Superbowl of advertising too as advertisers spend millions on 30 seconds. Which commercial was your favorite? My votes go to Walmart and Budweiser for having creative commercials that promoted their brand and product superiority.

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Leo’s Daily Tip – Today, On Strategic Planning

What is your marketing strategy?  This tip might sound simple: write your strategy down.  When you can articulate it and write it, you can better double check it to see if it makes sense and is completely thought out and you can refer back to make sure you’re on track.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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