B2B marketers often make their customers guess what to use their products for. Don’t just say, “We sell X”. Craft your message around the applications for your products so customers can more easily see themselves using it in what they do.
It’s not enough to have a brand, you need a product uniqueness. Just got a new client who is known in the industry, but when asked about product differentiators, there was nothing they did uniquely over the competition. Glad they found us.
Have you had your public relations story published by a writer? Keep up the relationship. Tell them about what’s new at your company in a way that is consistent with what they write about, as well as their tone.
Careful of your “bounce rate” (people coming to your landing page and quickly leaving without engaging) Promoting your Adwords ad too widely may attract less relevant people who bounce, decreasing your quality score and even increasing your cost per click (CPC).
The latest information your current client knows about your business may only be the information they learned when they first became a client or customer. Develop an email campaign to update them and to keep your message in front of them.
Do you just send a media release to a broad media list or do you target relevant media and writers? Decide which media will be valuable for you and then target your story to their editorial and content style.
What are you doing about Amazon? Too many retailers are focused on price when they should be thinking about the experience in your store and/or on your Website…if you want to succeed against them.
How do you stay connected to customers/clients and past ones? They are the best source of leads. So make sure to develop part of your campaign to stay connected consistently through email, newsletters, social media and more.
Put networking into your marketing plan and budget. Whether you spend on clubs, associations, conferences and/or entertainment, the best contacts leading to sales deal with developing personal relationships because people prefer doing business with friends.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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