Online retailer tip: don’t just confirm that an order has taken place, use that confirmation as a way to push one more product e.g. “if you like that, you may enjoy this too” and try to get a piggyback sale on the confirmation.
Surveys have shown that millennials consult friends, referrals and experts before making a buying decision. So become an expert…THEIR expert on the topic your business represents. So develop thought leadership using public relations & social media.
What could go wrong? Does your organization also have a defensive marketing and Public Relations plan designed to anticipate and mitigate crises, negative publicity and buzz?
How important is marketing to your organization? For example, do you have a marketing person on your board or advisory council? Most boards load up with financial and operations people and have little marketing guidance from that level.
Company news releases may be all about you, but the best way to get media to cover you is to relate your news to the bigger trends in the news. For example, if media is buzzing about conservation, how can you relate your company news to that trending angle?
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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