Monthly Archives: January 2019

Leo’s Daily Tip-Today, On Brand Strategy

To one company, “milk is milk”. To a savvy marketing company, “milk is alfalfa fed to relaxed cows who are free to graze”. Which product would you prefer? Look into the little things that competitors don’t discuss but may differentiate your product.

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Leo’s Daily Tip – Today, On Social Media

Instagram is becoming more & more valuable for business in two ways: 1) to actually sell products, but even better, 2) creating eye-catching visuals that wow the viewer, get them to stop scrolling for a second & check back for more.

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Leo’s Daily Tip – Today, On Advertising

Industry directory listings are often free and worth being listed on. It’s worth an hour or two of searching to find directories and then to list your company there, to be looked upon as part of your industry.

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Leo’s Daily Tip – Today, On Thought Leadership

People prefer getting recommendations from experts. Who are your experts – your own customers. So tap into them and design a program that motivates them to refer your company and products to their associates and friends.

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Leo’s Daily Tip – Today, On Advertising

Don’t make prospective customers work to figure out why your product will be good for them, when reading your advertising. Instead of having a message that tells about your product, craft the message in terms that tell how your product will benefit them.

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Leo’s Daily Tip – Today, On Advertising

 I was discussing a new ad national ad campaign by a major advertiser and we were all well aware of the creative concept, but could not remember the company. Lesson: don’t get too clever – it’s best to blend in your brand identity with your creative.

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Leo’s Daily Tip – Today, On Advertising

Online retailer tip: don’t just confirm that an order has taken place, use that confirmation as a way to push one more product e.g. “if you like that, you may enjoy this too” and try to get a piggyback sale on the confirmation.

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Leo’s Daily Tip – Today, On Strategic Planning

The holiday season just passed. Did you write thank you notes for gifts and to people who were generous to you during the year? No? Hint: neither did your competition.  So if you write them, imagine how you’ll stand out and reinforce your very positive brand/image.

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Leo’s Daily Tip – Today, On Strategic Planning

Surveys have shown that millennials consult friends, referrals and experts before making a buying decision. So become an expert…THEIR expert on the topic your business represents. So develop thought leadership using public relations & social media.

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Leo’s Daily Tip – Today, On Social Media

When you write content for your blog or social media, remember to write about things your readers will want to read about, in other words, it’s about them, not about you and your promotional interests.

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Leo’s Daily Tip – Today, On Strategic Planning

Technology is great and streamlines many business functions and activites taking out cost, but will you sacrifice relationships in the process? Look to maintaining relationships and customer retention as a major marketing goal for your program.

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Leo’s Daily Tip – Today, On Social Media

Social media should be designed to stimulate two kinds of conversations: 1) Online on your feed and 2) shared on the feeds of followers and their followers.

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Leo’s Daily Tip – Today, On Strategic Planning

What could go wrong? Does your organization also have a defensive marketing and Public Relations plan designed to anticipate and mitigate crises, negative publicity and buzz?

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Leo’s Daily Tip – Today, On Strategic Planning

How important is marketing to your organization?  For example, do you have a marketing person on your board or advisory council?  Most boards load up with financial and operations people and have little marketing guidance from that level.

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Leo’s Daily Tip – Today, On Marketing Strategy

Obviously I’m biased regarding this tip, but make sure your company has a true advertising budget this year – that is, a digital advertising budget.  Natural search’s value is diminishing where you need an online paid boost to get your message out.

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Leo’s Daily Tip – On Strategic Planning

Winning CEO’s put a value on creativity. They understand the mediocrity out there and that standing out means message crafting, doing something creatively.  Hint…In-house teams are almost never creative.

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Leo’s Daily Tip – Today, On Public Relations

Company news releases may be all about you, but the best way to get media to cover you is to relate your news to the bigger trends in the news. For example, if media is buzzing about conservation, how can you relate your company news to that trending angle?

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Leo’s Daily Tip – Today, On Social Media

Don’t keep your social media a secret. Promote the idea of following your company with signs in your location and reminders in your email signature, business cards, letterhead, website, shipping packaging and more. Where possible, link to the sites.

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Leo’s Daily Tip – Today, On Advertising

Make a New Year’s resolution to invest in good photography and graphics that is unique to your company and products/services. Visuals are the best way to make your company stand out in social media feeds to get your message noticed.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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