To one company, “milk is milk”. To a savvy marketing company, “milk is alfalfa fed to relaxed cows who are free to graze”. Which product would you prefer? Look into the little things that competitors don’t discuss but may differentiate your product.
Instagram is becoming more & more valuable for business in two ways: 1) to actually sell products, but even better, 2) creating eye-catching visuals that wow the viewer, get them to stop scrolling for a second & check back for more.
People prefer getting recommendations from experts. Who are your experts – your own customers. So tap into them and design a program that motivates them to refer your company and products to their associates and friends.
Surveys have shown that millennials consult friends, referrals and experts before making a buying decision. So become an expert…THEIR expert on the topic your business represents. So develop thought leadership using public relations & social media.
What could go wrong? Does your organization also have a defensive marketing and Public Relations plan designed to anticipate and mitigate crises, negative publicity and buzz?
How important is marketing to your organization? For example, do you have a marketing person on your board or advisory council? Most boards load up with financial and operations people and have little marketing guidance from that level.
Company news releases may be all about you, but the best way to get media to cover you is to relate your news to the bigger trends in the news. For example, if media is buzzing about conservation, how can you relate your company news to that trending angle?
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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