Strategic plans often go for a 5 year planning window and more. But in this fast-paced environment, it might be more valuable to think about where you want to be in 12 months and then plan to make that happen.
Strategic plans often go for a 5 year planning window and more. But in this fast-paced environment, it might be more valuable to think about where you want to be in 12 months and then plan to make that happen.
For best results when you’re pitching a #PR story to a medium, stress why your story will be valuable to its audience, even tying in content with themes or hot news relevant to the medium.
Digital advertisers sometimes suffer from ad paralysis. Unlike billboards or even print ads, you don’t need to stick with the same ad all month, or even all week. You can change your ad as frequently as you like, but test each concept to see which pulls best.
Media usually writes about the news. For best PR results, write your media release to tie in with current newsy themes and relate them to your company or product.
A press release should be written concisely for the purpose of sketching out a story idea to a writer or editor. Many companies write releases as the story itself, agonizing over language and details when, most of the time, the writer is going to ignore the release and write the story from scratch.
In press releases, don’t just tell facts communicate the news story. For example, instead of “Company x introduces a new valve”, write “New valve threatens to disrupt the entire plumbing industry.” Note the difference.
Don’t just stop with writing a press release, repurpose the same information as a LinkedIn Group article, company blog post, one sheet, email to customers and more
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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