Monthly Archives: November 2018

Leo’s Daily Tip – Today, On Strategic Planning

Strategic plans often go for a 5 year planning window and more. But in this fast-paced environment, it might be more valuable to think about where you want to be in 12 months and then plan to make that happen.

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Leo’s Daily Tip – Today, On Public Relations

For best results when you’re pitching a #PR story to a medium, stress why your story will be valuable to its audience, even tying in content with themes or hot news relevant to the medium.

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Leo’s Daily Tip – Today, On Social Media

Too many companies use social media as an adjunct to their ad campaign, using one-dimensional posts about products or company. Better to use it to build a community of relationships with your company using engaging messaging to do so.

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Leo’s Daily Tip – Today, On Digital Advertising

Digital advertisers sometimes suffer from ad paralysis. Unlike billboards or even print ads, you don’t need to stick with the same ad all month, or even all week. You can change your ad as frequently as you like, but test each concept to see which pulls best.

Leo’s Daily Tip – On Digital Advertising

So your digital ad got a customer to your landing page. What is your message there? Remember that customers are at many stages in their buying process at this point so provide messages for each stage together with a variety of options to take the next step.

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Leo’s Daily Tip – On Retail

Black Friday’s becoming Black November is how to kill a terrific promotional concept. Lazy #retail marketers who couldn’t think of another good promotion for the rest of the month, take away its urgency. Watch it die as consumers consider Friday just another shopping day.

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Leo’s Daily Tip – Today, On Videos

Have you every tried producing vertical format videos?  These are coming into favor as many watch videos on their mobile phone (video format) and may not turn the screen horizontal to watch.

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Leo’s Daily Tip – Today, On Advertising

Try reverse messaging – as important as it is to tell what you or your product does, think about what you or your product doesn’t do to as an advantage for customers.

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Leo’s Daily Tip – Today, On Strategic Planning

Your competitors don’t have all the answers. In fact, they can be stupidly off base. So don’t just follow along, assuming they have the magic solution. Think about your correct message, even though it’s not what they’re saying.

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Leo’s Daily Tip – Today, On Advertising

Videos should never save their logo/brand until last. Feature it early as many people tune out after the first 8-10 seconds.

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Leo’s Daily Tip – Today, On Strategic Planning

When was the last time you read your mission statement? Exactly! Don’t waste time writing or refining it. Instead, spend time crafting your elevator pitch for all to use so customers & employees easily understand what you do.

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Leo’s Daily Tip – Today, On Social Media

Want an easy boost to social media? Start with your own team and urge them to push customers and vendors to follow your company. When was the last time a sales person asked a customer if they were a follower?

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Leo’s Daily Tip – Today, On Social Media

If you’re pursuing a global B2B strategy, the best marketing value is in a strong social media campaign that utilizes relevant hashtags and keywords so that followers of those get notified of your posts too.

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Leo’s Daily Tip – Today, On Email Marketing

We all get so many emails but personalizing them stops the roving eye for a second to double-check your message. First choice is to personalize with the first name. Second choice with the name of the town or region.

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Leo’s Daily Tip – Today, On Public Relations

Media usually writes about the news. For best PR results, write your media release to tie in with current newsy themes and relate them to your company or product.

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Leo’s Daily Tip – Today, On Strategic Planning

Urgency is the key to success in marketing.  Whether your company sells business-to-consumer or business-to-business, make your prospect believe that he must act now or lose out.

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Leo’s Daily Tip – Today, On Strategic Planning

Soon will start the dreaded “call me after the holidays” period, often a  dead zone for sales people. With a consistent social media program, you can continue to keep in front of them to keep your name top of mind.

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Leo’s Daily Tip – Today, On Public Relations

A press release should be written concisely for the purpose of sketching out a story idea to a writer or editor. Many companies write releases as the story itself, agonizing over language and details when, most of the time, the writer is going to ignore the release and write the story from scratch.

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Leo’s Daily Tip – Today, On Public Relations

In press releases, don’t just tell facts communicate the news story. For example, instead of “Company x introduces a new valve”, write “New valve threatens to disrupt the entire plumbing industry.” Note the difference.

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Leo’s Daily Tip – Today, On Public Relations

Don’t just stop with writing a press release, repurpose the same information as a LinkedIn Group article, company blog post, one sheet, email to customers and more

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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