Public relations should not only be news about your company. It should support your brand too. Craft stories and events to deliver your news within the context of your brand message and the image.
Public relations should not only be news about your company. It should support your brand too. Craft stories and events to deliver your news within the context of your brand message and the image.
Events are powerful for marketing whether your product is consumer-directed or B2B. Create symposia, lectures, conferences, lunches or dinners, etc. with a focused, current theme designed to set up an environment leading to closing sales.
Do you have a customer retention marketing strategy? Losing customers is bad for business and morale and is very expensive. Develop a marketing retention strategy to connect frequently continuing to remind customers why your company is valuable for them.
It may sound obvious but strategy is key to successful marketing. There are a lot of shiny objects aka media opportunities out there. The decision to proceed with them should relate to how they can enhance the strategy.
The psychological theory of reciprocity suggests a powerful urge to reciprocate when someone receives something. Online, provide content or a white paper, for example, and help people become grateful and more likely to give you something…an order.
A press release is not a story to be published. It is a pitch to a writer or editor to motivate them to write the story. Write it to give them the idea about writing the story and keep it brief. It’s not the story.
Give yourself a better chance to get your article published in the media by researching stories in your industry or area and who is the writer. Send your pitch to that writer instead of the medium or editor.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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