Monthly Archives: October 2018

Leo’s Daily Tip – Today, On Public Relations

Public relations should not only be news about your company.  It should support your brand too.  Craft stories and events to deliver your news within the context of your brand message and the image.

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Leo’s Daily Tip – Today, On Website Design

Your Website, and especially your home page, is a key part of your marketing program. Make sure that it is inviting, speaks to the prospect in terms that are meaningful to them and provides a clear path to action/sales.

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Leo’s Daily Tip – Today, On Social Media

If you’re disappointed in your organic follower growth, it may be time to change your digital strategy. Social media have truly turned into advertising media that curtail the organic in favor of paid digital advertising.

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Leo’s Daily Advertising Tip – Today, On Strategic Planning

Don’t forget existing customers in your marketing plan. Create a targeted campaign for them that reminds them of your company and other services/solutions, in addition to the one they’re buying, that your company provides. Keep in front of them consistently.

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Leo’s Daily Tip – Today, On Brand Strategy

Here’s a secret…most brand experts have no idea what a brand is. They think it’s like a cattle brand, having to do with color, typeface, graphic style and look.  Sorry, but a brand is your promise about a product, service or solution that you deliver consistently. Anybody can have a color. Only your company has its unique promise.

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Leo’s Daily Tip – Today, On Direct Mail Advertising

Are you using direct mail advertising? Increase readership by thinking about the stack of mail your prospects get every day. What format, weight of paper, thickness, colors, etc. will make your mailer stand out?

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Leo’s Daily Tip – Today, On Advertising

Regarding your marketing campaign…what constitutes value? Is it only click throughs or leads? Or is there a value in keeping your name in front of a prospect until they make a decision or in keeping your name top of mind?

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Leo’s Daily Tip – Today, On Strategic Planning

 Take another look at your message.  Is it about what you sell?  Or is it about how your products or services solve a problem for the reader?  Which message do you think will be more meaningful?

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Leo’s Daily Tip – Today, On Public Relations

Events are powerful for marketing whether your product is consumer-directed or B2B. Create symposia, lectures, conferences, lunches or dinners, etc. with a focused, current theme designed to set up an environment leading to closing sales.

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Leo’s Daily Tip – Today, On Social Media

Are you into video? Design videos to be effective and meaningful when sound is off. Use sound to enhance the experience, but since many videos are viewed in the office, they need to deliver the full message with or without sound.

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Leo’s Daily Tip – Today, On Strategic Planning

Do you have a customer retention marketing strategy? Losing customers is bad for business and morale and is very expensive. Develop a marketing retention strategy to connect frequently continuing to remind customers why your company is valuable for them.

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Leo’s Daily Tip – Today, On Social Media

One idea to grow your LinkedIn company page followers is to link to your company page in all marketing communications, email signatures, blogs and even other social media sites.

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Leo’s Daily Tip – Today, On Strategic Planning

What is the single best advantage you have relative to your top competitor? Is it meaningful to potential customers. Find the advantage that is and make it the anchor to your message.

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Leo’s Daily Tip – Today, On Social Media

In the olden days, aka more than 3 years ago, you could grow your social media followers through organic growth. Today, the main sites have closed down most of that opportunity because they want to sell advertising and boosted posts. For best results, use a mix of organic and paid.

Leo’s Daily Tip – Today, On Social Media

Are you promoting posts in social media? For best results (due to today’s algorithms), promote your best posts over just posts about information you want to get out there.  Results get based on potential engagement therefore the popular posts have the best chance for wider reach.

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Leo’s Daily Tip – Today, On Strategic Planning

It may sound obvious but strategy is key to successful marketing. There are a lot of shiny objects aka media opportunities out there. The decision to proceed with them should relate to how they can enhance the strategy.

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Leo’s Daily Tip – Today, On Social Media

Speaking of branding…are your company’s social media handles all the same or do you have one for Twitter and a different one for LinkedIn? Coordinate them to make it easier for customers to remember you and find you in social media.

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Leo’s Daily Tip – Today, On Strategic Planning

The psychological theory of reciprocity suggests a powerful urge to reciprocate when someone receives something. Online, provide content or a white paper, for example, and help people become grateful and more likely to give you something…an order.

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Leo’s Daily Tip – Today, On Public Relations

A press release is not a story to be published.  It is a pitch to a writer or editor to motivate them to write the story.  Write it to give them the idea about writing the story and keep it brief.  It’s not the story.

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Leo’s Daily Tip – Today, On Public Relations

Give yourself a better chance to get your article published in the media by researching stories in your industry or area and who is the writer.  Send your pitch to that writer instead of the medium or editor.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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