Monthly Archives: September 2018

Leo’s Daily Tip – Today, On Social Media

Using LinkedIn Inmail? What’s the next step after reading your Inmail…(hint) it’s not placing the order or making the appointment. The next step is to check you out.  What do they see and then will they remember your ask?

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Leo’s Daily Tip – Today, On Branding

#startups may want to be trendy and clever in their advertising when their industry calls for solid and secure.  Or vice versa.  Take care not to let your ad message confuse your brand image in the minds of your market.

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Leo’s Daily Tip – Today, On Strategic Planning

Don’t isolate your sales team from the advertising process.  Have them understand the campaign and the media strategy so they can coordinate  their efforts and leverage the exposure and calls to action.

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Leo’s Daily Tip – Today, On Social Media

Are you actually annoying your customers and prospects with social media postings? Here is an interesting article discussing tips about what not to do in your content – https://sproutsocial.com/insights/data/q3-2016/

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Leo’s Daily Tip – Today, On Strategic Planning

There are often advantages in being new. However in many industries  (banking, investments, insurance, etc.) customers want to feel that your new company is “established”. Be careful not to sacrifice new and trendy for first creating a brand that can be trusted.

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Leo’s Daily Tip – Today, On Advertising

Get more impact from your #outdooradvertising . Don’t just advertise your product, motivate the viewer to go to your social media site for more information. Make the site URL easy to remember while driving.

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Leo’s Daily Tip – Today, On Social Media

When posting a link to an interesting article on social media, be sure and post a brief description of that piece in addition to the headline to help get the reader motivated to click the link.

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Leo’s Daily Tip – On Strategic Planning

A valuable way to find out what your market is thinking about is to view online conversations in groups and industry or product chat sites. Tap into those buzzwords and themes and your message will be current.

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Leo’s Daily Tip – Today, On Public Relations

Are you pitching a writer to write about your public relations story? Check out their Twitter to find some of the angles that interest them as well as themes they like to pursue.

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Leo’s Daily Tip – Today, On Social Media

Number of clicks often doesn’t often matter when it comes to B2B search advertising because for most, traffic is low. It’s more meaningful to measure results based on action such as receiving a call or visit to a specific landing page.

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Leo’s Daily Tip – Today, On Digital Advertising

How do you compose your word list for B2B Google adwords advertising? Focus on the customer and what words/phrases he would use to search for your category/product. Less important are your internal names & buzzwords.

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Leo’s Daily Tip – Today, On Advertising

Small-size print ads may be affordable but they frequently communicate a small image about your company. Consider full-page ads even if less frequently to give a leadership image for your company & message.

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Leo’s Daily Tip – Today, On Digital Advertising

Many digital ads send the prospect to the Website home page which has a general message. It’s more effective to send the lead to a landing page that features copy related to the ad and a clear call to action.

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Leo’s Daily Tip – Today On Strategic Planning

Is your view too macro? Many companies, professional services or retail, are so focused on wide outreach and forget about the prospect/customer potential located just 5-10 miles close to them.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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