Leo’s Daily Tip – Today, On Advertising

The most effective headlines communicate a benefit (not a feature), one that is relevant and meaningful to the target market. In other words, what important (potential customer) problem does your product solve.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership