Big companies shouldn’t only go for big sponsorships. Judge local opportunities by another standard to be seen as a good local citizen, too – get employees involved in suggesting options.
Big companies shouldn’t only go for big sponsorships. Judge local opportunities by another standard to be seen as a good local citizen, too – get employees involved in suggesting options.
Do you know Hofstadter’s Law: It always takes longer than you expect. this is especially true in writing PR and advertising. But in today’s world, it’s worth the extra time to write shorter.
Are you in the process of evolving an entrepreneurial business or start-up? Be careful that when you refine your brand you don’t lose authenticity. In most cases, it’s important to preserve the culture that has made you successful.
Don’t waste your holiday party, golf outing or other business event for a selling opportunity. Be subtle, but create a special offer just for attendees. Make it known in a low key way. Give it a short timeline for redemption.
Don’t be overbearing but don’t let your event, cocktail party, golf outing, holiday party etc. occur without some marketing message. Create a theme that focuses on one key or new advantage your company offers and low-key that message.
It’s good to write your press release to communicate some news about your company. Even better is to communicate that news story in a way that it also enhances your brand and brand message.
Many people take it easy in August, but not those who want to hit the ground running for September into fall. Outwork your competition by using August for planning and gearing up.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership
