Monthly Archives: August 2018

Leo’s Daily Tip – Today on Public Relations

Big companies shouldn’t only go for big sponsorships. Judge local opportunities by another standard to be seen as a good local citizen, too – get employees involved in suggesting options.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Do your business cards have your social media addresses on them?  Having them there is an easy way to gain followers who are truly interested in you?

Tagged ,

Leo’s Daily Tip – Today, On Advertising

There’s a lot of buzz about video in messages but it has drawbacks-e.g. time to watch and noise free zones. One alternative is a static message with just a touch of motion to focus attention.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

The most effective headlines communicate a benefit (not a feature), one that is relevant and meaningful to the target market. In other words, what important (potential customer) problem does your product solve.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Don’t let your digital advertising graphic fall in love with its concept and overshadowing your product.  Make sure the graphic puts your product front and center.  Keep your product the star or get a new idea.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Sun Tzu, the ancient Chinese general, said that strategically it’s important to know your enemy (competitor). So great, you’ve checked their website, but have you checked their social media and especially what people are commenting?

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Social media brings value because it reaches people in the consideration phase, long before they have made their decision and motivates them to link to your website where they can learn more in depth about why your product is superior.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Do you know Hofstadter’s Law: It always takes longer than you expect.  this is especially true in writing PR and advertising.  But in today’s world, it’s worth the extra time to write shorter.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Are you in the process of evolving an entrepreneurial business or start-up?  Be careful that when you refine your brand you don’t lose authenticity.  In most cases, it’s important to preserve the culture that has made you successful.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Don’t waste your holiday party, golf outing or other business event for a selling opportunity.  Be subtle, but create a special offer just for attendees.  Make it known in a low key way.  Give it a short timeline for redemption.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

Even small events and outings deserve to have an event hashtag for people to follow updates, news, photos and more. It also gives attendees a sense of being part of something important.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

We all know that people buy benefits, not products right? Then take a look at your ads. Are they promoting your benefit to your customers or just your product or service?

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Don’t be overbearing but don’t let your event, cocktail party, golf outing, holiday party etc. occur without some marketing message. Create a theme that focuses on one key or new advantage your company offers and low-key that message.

Tagged ,

Leo’s Daily Tip – On Social Media

A powerful idea for targeting B2b advertising is to use #LinkedIn Inmail. It lets you choose industry, title and location and then puts a focused message right on your prospect’s desktop. 

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Turbocharge your testimonials. Don’t just use one testimonial.  Promote the number of 5 star reviews that your company has for a powerful message.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

There is a lot of conversation of the importance of videos, but these often take time to watch. Also consider using a still to go viral with an amazing photo, funny caption or rare insight.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Never underestimate the power of a handwritten note card.  When was the last time you received one? You remember it. Use them for a powerful way to communicate thanks, satisfaction, appreciation, etc.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

It’s good to write your press release to communicate some news about your company. Even better is to communicate that news story in a way that it also enhances your brand and brand message.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

You might think that online reviews are not relevant for your business, but some can make a difference.  Set up a plan to check Google and other reviews on a weekly basis so you can take action if necessary.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Many people take it easy in August, but not those who want to hit the ground running for September into fall.  Outwork your competition by using August for planning and gearing up.

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: