Monthly Archives: August 2018

Leo’s Daily Tip – Today, On Strategic Planning

We all know that people buy benefits, not products right? Then take a look at your ads. Are they promoting your benefit to your customers or just your product or service?

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Don’t be overbearing but don’t let your event, cocktail party, golf outing, holiday party etc. occur without some marketing message. Create a theme that focuses on one key or new advantage your company offers and low-key that message.

Tagged ,

Leo’s Daily Tip – On Social Media

A powerful idea for targeting B2b advertising is to use #LinkedIn Inmail. It lets you choose industry, title and location and then puts a focused message right on your prospect’s desktop. 

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Turbocharge your testimonials. Don’t just use one testimonial.  Promote the number of 5 star reviews that your company has for a powerful message.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

There is a lot of conversation of the importance of videos, but these often take time to watch. Also consider using a still to go viral with an amazing photo, funny caption or rare insight.

Tagged ,

Leo’s Daily Tip – Today, On Advertising

Never underestimate the power of a handwritten note card.  When was the last time you received one? You remember it. Use them for a powerful way to communicate thanks, satisfaction, appreciation, etc.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

It’s good to write your press release to communicate some news about your company. Even better is to communicate that news story in a way that it also enhances your brand and brand message.

Tagged ,

Leo’s Daily Tip – Today, On Social Media

You might think that online reviews are not relevant for your business, but some can make a difference.  Set up a plan to check Google and other reviews on a weekly basis so you can take action if necessary.

Tagged ,

Leo’s Daily Tip – Today, On Strategic Planning

Many people take it easy in August, but not those who want to hit the ground running for September into fall.  Outwork your competition by using August for planning and gearing up.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Leverage speaking to thought leadership. Promote it before and after. Feature video of your talk online. Use event hashtags. Invite key people to attend. Use follow up newsletters etc. to stay connected with your audience.

Tagged ,

Leo’s Daily Tip – Today, On Startups

Your #startups may have little money, but remember that it is competing against companies that are more established. They also establish a level of graphic and brand quality that you must meet to be taken seriously.

Tagged ,

Leo’s Daily Tip – Today, On Public Relations

Make sure your public relations pitch to the media communicates the value writing a story on your topic will have. You don’t just need a good story. You need a good story that is of value to the readers.

Tagged ,
The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: