Monthly Archives: July 2018

Leo’s Daily Tip – Today, On Strategic Planning

Don’t advertise in a vacuum. It’s not all about your product. Observe  competitors. What are they saying? Decide strategy for a similar message, challenging message or a different message altogether.

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Leo’s Daily Tip – Today, On Social Media

If you’re on facebook, use the call to action button or buttons they let you include at the lower right of your header. Link to your Web or landing page and you will dramatically increase your results.

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Leo’s Daily Tip – Today, On Strategic Planning

Stay on top of trends in your industry.  No matter what you want to communicate, if it’s not a trending idea or couched in trending terms, the media probably won’t cover it.  #publicrelations

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Leo’s Daily Tip – Today, On Strategic Planning

Time for a midyear check of your strategic plan. Hold a meeting with team leaders just to discuss the premises you based your plan on and whether the plan is still valid.

 

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Leo’s Daily Tip – Today, On Social Media

Are you active on social media? How do your headers look? Do you have the typical facebook, twitter or linkedin template? Better to design branded graphics and copy to set the tone and to distinguish your company.

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Leo’s Daily Tip – Today, On Advertising

A quick exercise to tell if you have a good ad message (words & graphics) or not. Try to put yourself in the readers context and mindset. What is the first and the next thing they might think of when they see it and whether that is the message you wish to convey?

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Leo’s Daily Tip – Today, On Advertising

Always ask prospects, in an advertising message, to act now. People act impulsively and if you miss that moment your opportunity is often lost. Use words like now or today to motivate immediate action.

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Leo’s Daily Tip – Today, On Social Media

One key to keeping loyal followers is to post consistently and then to tell your followers when they can expect to see your posts – daily, once a week or when so they’ll look forward to them.

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Leo’s Daily Tip – Today, On Email Marketing

Getting more people to read your email message often starts with a headline or first sentence that states the problem your product solves or the problem the reader faces. #emailmarketing

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Leo’s Daily Tip – Today, On Public Relations

Is your company on as many directories as possible?  Usually these are free.  You might just do a search or go on services that push your information to most of the major data banks.

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Leo’s Daily Tip – Today on Digital Advertising

#StartUps should be careful about keyword related advertising. If you have a product that no one has ever seen. How will they know to search for it? Think of the words they might search when looking for your type of product.

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Leo’s Daily Tip – Today, On Strategic Outdoor

Tough getting to the c-suite in an important prospect? Try ambushing them with outdoor advertising around their office. Communicate a simple message on a billboard, bus shelter, trash can etc. to build awareness to that audience of one very important prospect.

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Leo’s Daily Tip – Today, On Strategic Planning

The best strategic plans always have a plan B.  Although one hopes for the best, a strong strategy has the plan and the plan B to be prepared (thanks #boyscouts) so the unanticipated becomes the anticipated.

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Leo’s Daily Tip – Today, On Public Relations

Companies need to promote themselves but don’t overlook your c-suite executives, scientists and phd’s.  Make them thought leaders in their/your field using a fusion of #publicrelations and #socialmedia to make people prefer doing business with your firm.

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Leo’s Daily Tip – Today, On Social Media

Use #instagram techniques (aka stunning photo with minimal copy) for other social media advertising. Whether B2B or B2C, ads get quickly identified & glossed over, where photos have the power to stop & get noticed.

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Leo’s Daily Tip – Today, On Social Media

If your social media posts constantly features a sales or company message, you’re probably turning customers off. Keep messages interesting and entertaining to retain customer interest to keep them tuning in.

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Leo’s Daily Tip – Today, On Social Media

Use social media venues themselves as a targeting device. Not everyone reaches the target you seek. For example, choose Snapchat to reach 18-34, facebook can reach an older woman or linked in B2b.

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Leo’s Daily Tip – Celebrate our Freedom!

The best city is the best place to celebrate Independence Day – Philadelphia!!  I walked by Independence Hall early morning and caught this amazing Gospel group warming up. I am truly thankful for our freedom.   Happy Fourth!

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Leo’s Daily Advertising Tip – On Social Media

Retargeting social media advertising is important, but be careful not to retarget when you are looking for look-alike audiences is it may actually limit your reach.

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Leo’s Daily Advertising Tip – On Advertising

Are you sending email to a large list? Keep it low key and interesting. Create urgency but don’t make it look like spam. Consider your own actions – what style of emails do you read and what style do you delete?

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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