Don’t advertise in a vacuum. It’s not all about your product. Observe competitors. What are they saying? Decide strategy for a similar message, challenging message or a different message altogether.
Stay on top of trends in your industry. No matter what you want to communicate, if it’s not a trending idea or couched in trending terms, the media probably won’t cover it. #publicrelations
Time for a midyear check of your strategic plan. Hold a meeting with team leaders just to discuss the premises you based your plan on and whether the plan is still valid.
Is your company on as many directories as possible? Usually these are free. You might just do a search or go on services that push your information to most of the major data banks.
The best strategic plans always have a plan B. Although one hopes for the best, a strong strategy has the plan and the plan B to be prepared (thanks #boyscouts) so the unanticipated becomes the anticipated.
The best city is the best place to celebrate Independence Day – Philadelphia!! I walked by Independence Hall early morning and caught this amazing Gospel group warming up. I am truly thankful for our freedom. Happy Fourth!
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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