Monthly Archives: June 2018

Leo’s Daily Advertising Tip – On Strategic Planning

When was the last time you Googled yourself and your company/products.  Do it monthly and see what appears and make plans to change it if necessary.

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Leo’s Daily Advertising Tip – On Website Design

If customers/clients access your Website on computer vs. mobile, design it for computer first. Let info pop in view and not require wading through photos & long scrolling pages.

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Leo’s Daily Advertising Tip – On Social Media

Have you been posting content for a while? Check over earlier posts to repost and/or rewrite and repost those ideas.

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Leo’s Daily Advertising Tip – On Public Relations

Working on a thought leadership campaign? Consider a partner to share in speaking opportunities but also to bring part of the budget, their email list, ideas and more.

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Leo’s Daily Advertising Tip – On Strategic Planning

It’s nearly mid year. Time to check the plan and strategy you made in December for the new year.  How are you doing? Stay the course or time to adjust? 

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Leo’s Daily Advertising Tip – On Strategic Planning

Most customers, especially those at retail, expect returns and make-goods to be part of the customer experience. Charging for returns risks turning them turn off to you.

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Leo’s Daily Advertising Tip – On Public Relations

Most journalists prefer getting pitches by email. Master the subject line to capture their attention that your story idea is one they should take a closer look.

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Leo’s Daily Advertising Tip – On Digital Advertising

Banner ads are most effective if they are seen “above the fold” meaning on the screen before your need to scroll down. Other ad placement positions may be cheaper but much less effective.

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Leo’s Daily Advertising Tip – On Strategic Planning

Consistency is key. To get clients remembering your company, make sure that your Webiste URL and social media page names all have the same wording/lettering.

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Leo’s Daily Advertising Tip – On Social Media

Take your analytics a step further than delivery. It’s not enough to just have your message reach the target market.  That message must be “ingested” by the prospect.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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