Is #facebook passé? Don’t be fooled by the media hype. This medium still has a gargantuan and loyal base that can be reached to communicate even many #B2B ideas.
Are your press releases one dimensional, meaning that they just state the “what” in your news. For best results, add the “why should the media & reader care” dimension.
Companies tend to overlook their employees and vendors when telling their story and especially what’s new. Remember to communicate to them first.
Build your #publicrelations credibility with the media by directing your stories to writers whose beat is your focus.
Take a look at your slogan, does it communicate a point why your company or product is different from competition? What is it communicating for you?
You can never be at too high a level to have a mentor. Mentors are critical to success and important to have at every level.
Bean counting C-Suite executives who operate under the “if it ain’t broke don’t fix it” will never create evolution for their companies.
Working on a thought leadership campaign? Consider a partner to share in speaking opportunities but also to bring part of the budget, their email list, ideas and more.
It’s nearly mid year. Time to check the plan and strategy you made in December for the new year. How are you doing? Stay the course or time to adjust?
Most journalists prefer getting pitches by email. Master the subject line to capture their attention that your story idea is one they should take a closer look.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership
