Monthly Archives: June 2018

Leo’s Daily Advertising Tip – On Social Media

Is #facebook passé? Don’t be fooled by the media hype. This medium still has a gargantuan and loyal base that can be reached to communicate even many #B2B ideas.

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Leo’s Daily Advertising Tip – On Public Relations

Are your press releases one dimensional, meaning that they just state the “what” in your news. For best results, add the “why should the media & reader care” dimension.

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Leo’s Daily Advertising Tip – On Public Relations

 Companies tend to overlook their employees and vendors when telling their story and especially what’s new. Remember to communicate to them first.

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Leo’s Daily Advertising Tip – On Public Relations

Build your #publicrelations credibility with the media by directing your stories to writers whose beat is your focus.

Leo’s Daily Advertising Tip – On Branding

#Brand your company with the authentic. Customers easily distinguish where your brand is relative to the fine line between overly polished and the real essence of your entity #branding

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Leo’s Daily Advertising Tip – On Strategic Planning

Take a look at your slogan, does it communicate a point why your company or product is different from competition?  What is it communicating for you?

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Leo’s Daily Advertising Tip – On Strategic Planning

You can never be at too high a level to have a mentor.  Mentors are critical to success and important to have at every level.

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Leo’s Daily Advertising Tip – On Strategic Planning

Bean counting C-Suite executives who operate under the “if it ain’t broke don’t fix it” will never create evolution for their companies.

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Leo’s Daily Advertising Tip – On Advertising

Real advertising is making a comeback in use by smaller businesses, in the form of digital advertising. They’re discovering the ability to target ads on LinkedIn, etc.

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Leo’s Daily Advertising Tip – On Strategic Planning

When was the last time you Googled yourself and your company/products.  Do it monthly and see what appears and make plans to change it if necessary.

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Leo’s Daily Advertising Tip – On Website Design

If customers/clients access your Website on computer vs. mobile, design it for computer first. Let info pop in view and not require wading through photos & long scrolling pages.

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Leo’s Daily Advertising Tip – On Social Media

Have you been posting content for a while? Check over earlier posts to repost and/or rewrite and repost those ideas.

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Leo’s Daily Advertising Tip – On Public Relations

Working on a thought leadership campaign? Consider a partner to share in speaking opportunities but also to bring part of the budget, their email list, ideas and more.

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Leo’s Daily Advertising Tip – On Strategic Planning

It’s nearly mid year. Time to check the plan and strategy you made in December for the new year.  How are you doing? Stay the course or time to adjust? 

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Leo’s Daily Advertising Tip – On Strategic Planning

Most customers, especially those at retail, expect returns and make-goods to be part of the customer experience. Charging for returns risks turning them turn off to you.

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Leo’s Daily Advertising Tip – On Public Relations

Most journalists prefer getting pitches by email. Master the subject line to capture their attention that your story idea is one they should take a closer look.

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Leo’s Daily Advertising Tip – On Digital Advertising

Banner ads are most effective if they are seen “above the fold” meaning on the screen before your need to scroll down. Other ad placement positions may be cheaper but much less effective.

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Leo’s Daily Advertising Tip – On Strategic Planning

Consistency is key. To get clients remembering your company, make sure that your Webiste URL and social media page names all have the same wording/lettering.

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Leo’s Daily Advertising Tip – On Social Media

Take your analytics a step further than delivery. It’s not enough to just have your message reach the target market.  That message must be “ingested” by the prospect.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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