Monthly Archives: May 2018

Leo’s Daily Advertising Tip – On Social Media

Speaking of keywords…a great source is trade media. Comb the industry magazines and blogs for the latest keywords and continually update your list.

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Leo’s Daily Advertising Tip – On Digital Marketing

#SEO tip: select a general keyword but add a modifier or two to target how the market really uses that keyword, eg. temperature control valves vs. flow control valves.

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Leo’s Daily Advertising Tip – On Social Media

What are the best social media to use?  To find out, do a customer survey, but don’t only survey the c-suite.  Survey the information gatherers for the c-suite.

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Leo’s Daily Advertising Tip – On Strategic Planning

Our veterans deserve our thanks.  Resolve to plan at least one event or promotion that helps or supports or thanks veterans in some meaningful way.  Wishing you a happy and safe Memorial Day!  Thank you veterans!!

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Leo’s Daily Advertising Tip – On Strategic Planning

Do you grow tired of your message? Many companies grow tired of their message too soon (well before their markets do) and look for something new. Don’t.

 

Leo’s Daily Advertising Tip – On Strategic Planning

Do you grow tired of your message? Many companies grow tired of their message too soon (well before their markets do) and look for something new. Don’t.

Leo’s Daily Advertising Tip – On Social Media

Be careful how you use click-bait.  Most platform users prefer the  platform they are on and are less keen about having you move them to another. Keep your message and action platform focused.

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Leo’s Daily Advertising Tip – On Advertising

Invest in original photography of your products and people.  Stock photos have their place but there is nothing like the real thing to communicate your true message.

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Leo’s Daily Advertising Tip – On Strategic Planning

Do you overwhelm your market with messages? Although you may feel you need to message every service & feature about your business, keep it simple. Stick to one idea or two.

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Leo’s Daily Advertising Tips – On Strategic Planning

Are you involved in strategic planning?  First take a look at your strategic plan from a year or two ago…what have you accomplished?  Where did you fall short? Were your premises correct?

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Leo’s Daily Advertising Tip – On Public Relations

Sending out a slew of media releases can be valuable.  Even more valuable is to research those writers who make a career out of writing about your type of story and direct a release just for them.

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Leo’s Daily Advertising Tip – On Public Relations

In a press release, it’s often not enough to just communicate the news.  It’s also important to communicate to the reporter why they should be interested in writing about the story, which may be more important than the story itself.

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Leo’s Daily Advertising Tip – On Social Media

When posting social media content, it often not enough to post information your target market might read.  Think about what content they would pass along to a friend or associate. Pass along builds engagement & followers.

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Leo’s Daily Advertising Tip – On Advertising

Vary your tone in your video ads, while sticking to your overall brand message. Different tones appeal to different potential customers. Use a mix of humor, facts, testimonials, slice of life and other formats.

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Leo’s Daily Advertising Tip – On Social Media

Why are Twitter and Instagram powerful social media?  Because it is easier to target ads, boost posts and grow followers using specific keywords that relevant people are searching for.

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Leo’s Daily Advertising Tip – On Social Media

Photo and production quality are important, but in this 24/7 social media world timeliness is more important. Example, post a cell phone photo of a field installation now rather than wait for a pro photo.

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Leo’s Daily Advertising Tip – On Strategic Planning

Consistency is power. Too many get sidetracked from their brand message, in their elevator and sales pitches and advertising. Don’t be tempted into confusing your singular message.

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Leo’s Daily Advertising Tip – On Strategic Planning

If there are 2-3 things you want people to know that distinguishes your company/brand, what are they?  Are they part of every elevator pitch?

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Leo’s Daily Advertising Tip – On Public Relations

If you have a new PR messaging initiative, first send your message out to target market #1. Who is that? Your employees, stockholders and customers. Make sure to get them on board first.

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Leo’s Daily Advertising Tip – On Public Relations

Community outreach is a powerful public relations tool because, done correctly, it takes your message to your target market in a way that naturally stimulates engagement and builds emotional attachment.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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