Is your business one that needs to communicate trust? How frequently do you use “trust words” in your marketing, like authentic, certified, guaranteed, loyal or official to bolster your image?
Writing a media pitch for your public relations? Your message to the writer should be about the value that publishing your article adds to the medium, audience, interest, brand, etc.
Micromanaging kills creativity. Providing guidance is valuable but overbearing control teaches people to wait for your answer without working to imagine their own solutions.
Leverage your public relations results by linking to social media, emailing to customers and prospects, adding to Website, making part of sales presentations and more.
Is your message in your words or is it in words that your customers identify with and are more open to hearing? The latter makes a more powerful marketing message, more likely to motivate action.
#Publicrelations pitch? Pitch with your target audience in mind. Why would the editor or writer’s audience be interested in your story? That why should be your pitch.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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