Monthly Archives: April 2018

Leo’s Daily Advertising Tip – On Strategic Planning

Everything is selling. Always look at initiatives as such and first decide what outcome you desire in memos, social media posts, conversations, etc. Most “sales” have little to do with products and transactions.

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Leo’s Daily Advertising Tip – On Strategic Planning

Who is watching your general email and voicemail mailboxes from your Website and social media? Too many have slow or no response. Lots of spam but some important leads & complaints come this way too.

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Leo’s Daily Advertising Tip – On Website Design

It’s kind of shocking these days, but there still are many businesses and organzations that still don’t have mobile friendly Websites, making them difficult to find on Google.  Is yours?

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Leo’s Daily Advertising Tip – On Public Relations

Most of your competition is lazy, ignorant or asleep. Take command of social media, speaking & publicity and make yourself an industry thought leader. Consistency is key!

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Leo’s Daily Advertising Tip – On Advertising

Why is delivering your call-to-action or CTA early in a video ad so important? People make quick, impulse decisions these days so you need to move them to act pointedly and early.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your business one that needs to communicate trust? How frequently do you use “trust words” in your marketing, like authentic, certified, guaranteed, loyal or official to bolster your image?

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Leo’s Daily Advertising Tip – On Public Relations

Writing a media pitch for your public relations? Your message to the writer should be about the value that publishing your article adds to the medium, audience, interest, brand, etc. 

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Leo’s Daily Advertising Tip – On Advertising

Planning outdoor advertising?  Before it goes up, create a small layout. Flash it for 2 seconds to co-workers. See which parts of the message they remember. If the entire message, then you’re good to go.

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Leo’s Daily Advertising Tip – On Social Media

Producing videos? Consider this idea – put your call to action first.  Statistics show that people don’t usually watch the entire video.

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Leo’s Daily Advertising Tip – On Social Media

Are compliance and rules keeping you out of social media? No worries. Just don’t post about compliance topics. Instead, post about ideas, hobbies, observations, etc. to spur conversation and grow your community.

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Leo’s Daily Advertising Tip – On Social Media

Want to increase your #socialmedia engagement. Stop selling. It may be odd coming from me, but posts should engage and build the community. Talking at someone trying to sell them something is not well received.

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Leo’s Daily Advertising Tip – On Social Media

Create a community with your social media posts. Don’t just promote. Create conversations about what your followers want to talk about. Think about what will get people talking

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Leo’s Daily Advertising Tip – On Strategic Planning

It is critical to establish some discernible difference about you or your company to make your marketing meaningful (also called a unique selling proposition (USP)). Without it, why should customers prefer your company over others?

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Leo’s Daily Advertising Tip – On Strategic Planning

Micromanaging kills creativity. Providing guidance is valuable but overbearing control teaches people to wait for your answer without working to imagine their own solutions.

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Leo’s Daily Advertising Tip – On Public Relations

Leverage your public relations results by linking to social media, emailing to customers and prospects, adding to Website, making part of sales presentations and more.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your message in your words or is it in words that your customers identify with and are more open to hearing?  The latter makes a more powerful marketing message, more likely to motivate action.

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Leo’s Daily Advertising Tip – On Social Media

Unlike a number of other social media, you’ll be more successful on Instagram using more hashtags.  An average of 8 or more can really boost engagement.

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Leo’s Daily Advertising Tip – On Advertising

Today’s #outdooradvertising must integrate with other components of your campaign. Using just 8-10 words, make your message motivate customers to tie into your brand, social media, Website and more.

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Leo’s Daily Advertising Tip – On Public Relations

#Publicrelations pitch?  Pitch with your target audience in mind.  Why would the editor or writer’s audience be interested in your story? That why should be your pitch.

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Leo’s Daily Advertising Tip – On Direct Mail

Don’t give up direct mail. It’s declining but not very quickly. Its response rate is still much higher than email, paid search, social media and online display advertising.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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