Monthly Archives: March 2018

Leo’s Daily Advertising Tip – On Social Media

One of the best ways to grow followers is to ask.  So, please share my Daily Tip with your friends and associates to follow me on LinkedIn and Twitter… and thank YOU for following me!

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Leo’s Daily Advertising Tip – On Public Relations

Create and produce a monthly 5-10 minute Webinar on some non-promotional industry news, technique or tip to create thought leadership. Post on the same day each month and create an archive.

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Leo’s Daily Advertising Tip – On Public Relations

How do you keep track of pitches in progress?  We have our PR software but find that ACT! contact management gives us the alarm reminders to keep track of connections and to contact a writer months down the road #publicrelations

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Leo’s Daily Advertising Tip – On Strategic Planning

If your product is professional services, use the seminar/educational format to get warm leads.  Make it non-promotional. Then target key attendees who want to keep with on the latest information.

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Leo’s Daily Advertising Tip – On Public Relations

Holding an event? Jot down interesting quotes from your speakers and post them afterwards to remind participants and to keep them engaged.

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Leo’s Daily Advertising Tip – On Social Media

Magnify testimonials’ value in social media. Get permission to quote plus to tag or post using your followers plus your proponents ones as well.

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Leo’s Daily Advertising Tip – On Strategic Planning

Don’t be a media snob.  If you’re retail is highly localized, great media to use may be low tech opportunities like grocery carts, movie theaters, church bulletins and more  #guerillamarketing

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Leo’s Daily Advertising Tip – On Public Relations

Holding an event? Bolster engagement by selecting an event or #convention #hashtag and then inviting people to post photos of the event and to chat about it.

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Leo’s Daily Advertising Tip – On Strategic Planning

I’ve seen the argument go both ways, whether X% off sounds bigger than $X off.  Which do you think sounds bigger 20% off or $5 off?

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Leo’s Daily Advertising Tip – On Digital Advertising

Bidding for keywords. Sometimes keywords are pricey. Forgo those to afford top of page for the next level of keywords. Those can produce sales too, more likely if you’re now #1.

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Leo’s Daily Advertising Tip – On Public Relations

Pitching a PR story? Follow the writer on social media to get into their “inner circle” and also so they become familiar with your name. 

Leo’s Daily Advertising Tip – On Strategic Planning

Great quote: “Long-term planning is often undervalued by our indefinite short-term world.” Peter ThielPeter Thiel, managing partner, Founders Fund

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Leo’s Daily Advertising Tip – On Social Media

There is great turmoil now in the social media world. Follower counts are being exposed as overblown. Algorithms are being rewritten. Major sites are losing power. Careful your customers may be shifting sites.

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Leo’s Daily Advertising Tip – On Strategic Planning

Beancounters forget the most important part of strategic planning, the vision, on which one can’t put a price…yet.  Where is the business going?  Unless you visualize an endpoint, you can’t quantify the steps needed to get there.

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Leo’s Daily Advertising Tip – On Social Media

Business success with Instagram requires passion too. Your customers have an emotional connection with your business. For best results, design posts tapping into the passion of your customers & what interests them. 

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Leo’s Daily Advertising Tip – On Advertising

I saw a TV spot for a doc-in-a-box clinic that reviewed maladies but didn’t mention their name until the end. If you don’t have identity in the first seconds of your video, you’re lost. 

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Leo’s Daily Advertising Tip – On Social Media

Placing an ad in social media newsfeeds have a high liklihood of being read as 50% of Gen Z and 70% of Boomers can’t tell organic ads from text posts.

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Leo’s Daily Advertising Tip – On Social Media

Follow your competitors. Then try to discover their social media and adword goals to decide whether you want to compete head-to-head or not in advertising bidding for the demographic.

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Leo’s Daily Advertising Tip – On Social Media

Goals for social media campaigns besides sales-1) expanding awareness, 2) targeting prospects, 3) maintaining mind share, 4) maintaining loyalty &  community. What are your ideas?

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Leo’s Daily Advertising Tip – On Advertising

Nobody likes to spend too much, but you may be spending too little.  Google #Adwords tells you search lost, the number of potential impressions (and potential customers) you’re missing due to low budget.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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