One of the best ways to grow followers is to ask. So, please share my Daily Tip with your friends and associates to follow me on LinkedIn and Twitter… and thank YOU for following me!
Ad Musings
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
Monthly Archives: March 2018
Leo’s Daily Advertising Tip – On Public Relations
Create and produce a monthly 5-10 minute Webinar on some non-promotional industry news, technique or tip to create thought leadership. Post on the same day each month and create an archive.
Leo’s Daily Advertising Tip – On Public Relations
How do you keep track of pitches in progress? We have our PR software but find that ACT! contact management gives us the alarm reminders to keep track of connections and to contact a writer months down the road #publicrelations
Leo’s Daily Advertising Tip – On Strategic Planning
If your product is professional services, use the seminar/educational format to get warm leads. Make it non-promotional. Then target key attendees who want to keep with on the latest information.
Leo’s Daily Advertising Tip – On Public Relations
Holding an event? Bolster engagement by selecting an event or #convention #hashtag and then inviting people to post photos of the event and to chat about it.
Leo’s Daily Advertising Tip – On Strategic Planning
I’ve seen the argument go both ways, whether X% off sounds bigger than $X off. Which do you think sounds bigger 20% off or $5 off?
Leo’s Daily Advertising Tip – On Strategic Planning
Great quote: “Long-term planning is often undervalued by our indefinite short-term world.” Peter Thiel
Leo’s Daily Advertising Tip – On Strategic Planning
Beancounters forget the most important part of strategic planning, the vision, on which one can’t put a price…yet. Where is the business going? Unless you visualize an endpoint, you can’t quantify the steps needed to get there.
