Monthly Archives: February 2018

Leo’s Daily Advertising Tip – On Strategic Planning

Is your business seasonal? Plan your marketing push to start several weeks before the season to 1) promote when less competition, 2) get people thinking about you first & 3) perhaps expand the season.

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Leo’s Daily Advertising Tip – On Social Media

“Pinning” posts to stay at the top of your feed can be valuable. But remember to change the post every few weeks or it too will become unnoticed like the wallpaper.

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Leo’s Daily Advertising Tip – On Social Media

Competitive advantage – use “pages to watch” on facebook (if your competitors are active on facebook), an easy way to monitor how they’re doing.

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Leo’s Daily Advertising Tip – On Social Media

Hashtags should not just be made up to underscore your message because probably no one you really want to reach is following those random words. Research & tap into the popular hashtags.

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Leo’s Daily Advertising Tip – On Email Marketing

One tip for getting your emails a second look by the prospect is to address a common problem in the subject line and promise the answer in your email headline.

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Leo’s Daily Advertising Tip – On Strategic Planning

Ever notice when you’re at networking or a party and someone just starts blabbin’ a story? Wonder why they think you might be interested in that? Consider your own ad stories and make them what people want to hear.

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Leo’s Daily Advertising Tip – On Strategic Planning

When was the last time you called or shopped your own company or called your own customer service?  Make a monthly regimen of test-connecting like a customer would.

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Leo’s Daily Advertising Tip – On Social Media

Are you in a specialized technical field. Start a LinkedIn Group (or join one). Others in your field around the world crave the dialog.

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Leo’s Daily Advertising Tip – On Strategic Planning

I was dining out Friday night and it was a disaster- food, service, even glassware. Staff was contrite but without power/training to make things right. Thinking about your CRM? Do your employees have the power to diffuse disasters?

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Leo’s Daily Advertising Tip – On Cause Marketing

Were you disappointed with #causemarketing messages on the #superbowlcommercials ? Who remembers the companies? To work, the cause needs to tie in with the brand and brand message. @toyota @dodgeram Kudos to @budweiser

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Leo’s Daily Advertising Tip – On Strategic Planning

It was a great win and valuable marketing lesson from Doug Peterson, head coach of #superbowlchampions Create your brand, your plan, stay focused and never ease up on consistency. #thoughtleadership

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Leo’s Daily Advertising Tip – On Public Relations

#publicrelations is not only about telling a great story, it’s about convincing writers or influencers that your story will be interesting to their readers or  followers.

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Leo’s Daily Advertising Tip – On Social Media

Your posts or banner ads may be great, but when was the last time you purchased something after one exposure? Look into retargeting to improve your closing percentages.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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