Is your business seasonal? Plan your marketing push to start several weeks before the season to 1) promote when less competition, 2) get people thinking about you first & 3) perhaps expand the season.
Ever notice when you’re at networking or a party and someone just starts blabbin’ a story? Wonder why they think you might be interested in that? Consider your own ad stories and make them what people want to hear.
When was the last time you called or shopped your own company or called your own customer service? Make a monthly regimen of test-connecting like a customer would.
I was dining out Friday night and it was a disaster- food, service, even glassware. Staff was contrite but without power/training to make things right. Thinking about your CRM? Do your employees have the power to diffuse disasters?
Were you disappointed with #causemarketing messages on the #superbowlcommercials ? Who remembers the companies? To work, the cause needs to tie in with the brand and brand message. @toyota @dodgeram Kudos to @budweiser
It was a great win and valuable marketing lesson from Doug Peterson, head coach of #superbowlchampions Create your brand, your plan, stay focused and never ease up on consistency. #thoughtleadership
#publicrelations is not only about telling a great story, it’s about convincing writers or influencers that your story will be interesting to their readers or followers.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
writer, speaker and advisor on effective leadership