Monthly Archives: January 2018

Leo’s Daily Advertising Tip – On Social Media

Don’t let your A/B testing become AAAA/BBBB testing. Limit the variables you change to one at a time to make results measurement more accurate and meaningful

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Leo’s Daily Advertising Tip – On Social Media

Take care when hiring influencers to communicate social media messages as numbers may not be all that real. Targeting focused demographics and key words may prove more effective.

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Leo’s Daily Advertising Tip – On Direct Mail

Don’t be fooled by low #directmail avg. response rate.  It’s low, but yields a targeted higher quality group for more likely conversions.

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Leo’s Daily Advertising Tip – On Social Media

#youtube can get customers to engage too. Ask questions and request feedback to get the chatter going about your company or product.

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Leo’s Daily Advertising Tip – On Advertising

Is your contact information clear in digital or print ads? Many just feature the Web URL where potential customers must plod through to find numbers. Make it easier for them to connect by featuring phone & email details upfront too.

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Leo’s Daily Advertising Tip – On CRM

Customers have questions, usually outside the hours of 9-5.  Make it easier for them to ask questions by chat, twitter or email connection, especially outside of business hours.

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Leo’s Daily Advertising Tip – On Social Media

If you can identify your target market precisely, consider using LinkedIn Sponsored Inmail to deliver your message right to the target market’s Inmail box.  Especially valuable for professional services.

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Leo’s Daily Advertising Tip – On Public Relations

#publicrelations pitches work best when you target a writer and personalize your message to them and why a topic would be of special interest to his-her readers.

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Leo’s Daily Advertising Tip – On Public Relations

Mainstream media is only one avenue for getting your #publicrelations message out. Find influencers in your field, build a relationship and engage them to talk about you and your products.

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Leo’s Daily Advertising Tip – On Social Media

@Twitter has a service called #promotemode that supposedly add targeted followers. We’re testing it out. Has anyone received any results (good or bad) from it?

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Leo’s Daily Advertising Tip – On Strategic Planning

“Me talk” vs. “you talk”. Which would be more effective-crafting a message showing “me” capabilities or a message showing projects/problems “you” the reader works on and how your company provides solutions?

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Leo’s Daily Advertising Tip – On Thought Leadership

Did someone on your team just suggest what you think is a bad idea? Maybe it’s thinking outside the box? Don’t dismiss them, instead, consider, or even ask what thinking caused them to suggest it.

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Leo’s Daily Advertising Tip – On Social Media

Written quotations are good as posts in social media. That same quotation set in type over a background become a powerful visual that boosts visibility and engagement.

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Leo’s Daily Advertising Tip – On Advertising

Promotional have value based on how frequently they are seen by prospects. Useful items that sit in a drawer may be cool, but are worthless.

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Leo’s Daily Advertising Tip – On Public Relations

#Nonprofits publicizing their organizations or events can get extra mileage from public relations by publicizing the participating volunteers in their home local media.

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Leo’s Daily Advertising Tip – On Direct Mail

Boost direct mail open rates by inserting something dimensional in the envelope. Curious recipients will open the mailing nearly 100% of the time.

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Leo’s Daily Advertising Tip – On Social Media

Watch for Instagram to grow and become more relevant for business in 2018 as its audience grows dramatically as more B2B and B2C customers make it a primary social medium.

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Leo’s Daily Advertising Tip – On Advertising

What do you do if your email recipient’s device doesn’t support gif’s or responsive design? Make sure your emails are designed with a plan B to deliver the quality message under any circumstances.

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Leo’s Daily Advertising Tip – On Social Media

Do you or your boss still believe that no decision makers have time to engage in social media? Well what about the staffers you all ask to do the research behind your decisions?

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Leo’s Daily Advertising Tip – On Search Engine Optimization

SEO or seach engine optimization is important to get you found, the next big thing is CRO or conversion rate optimization, converting searches to engagement with your Website, etc.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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