Monthly Archives: January 2018

Leo’s Daily Advertising Tip – On Strategic Planning

“Me talk” vs. “you talk”. Which would be more effective-crafting a message showing “me” capabilities or a message showing projects/problems “you” the reader works on and how your company provides solutions?

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Leo’s Daily Advertising Tip – On Thought Leadership

Did someone on your team just suggest what you think is a bad idea? Maybe it’s thinking outside the box? Don’t dismiss them, instead, consider, or even ask what thinking caused them to suggest it.

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Leo’s Daily Advertising Tip – On Social Media

Written quotations are good as posts in social media. That same quotation set in type over a background become a powerful visual that boosts visibility and engagement.

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Leo’s Daily Advertising Tip – On Advertising

Promotional have value based on how frequently they are seen by prospects. Useful items that sit in a drawer may be cool, but are worthless.

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Leo’s Daily Advertising Tip – On Public Relations

#Nonprofits publicizing their organizations or events can get extra mileage from public relations by publicizing the participating volunteers in their home local media.

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Leo’s Daily Advertising Tip – On Direct Mail

Boost direct mail open rates by inserting something dimensional in the envelope. Curious recipients will open the mailing nearly 100% of the time.

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Leo’s Daily Advertising Tip – On Social Media

Watch for Instagram to grow and become more relevant for business in 2018 as its audience grows dramatically as more B2B and B2C customers make it a primary social medium.

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Leo’s Daily Advertising Tip – On Advertising

What do you do if your email recipient’s device doesn’t support gif’s or responsive design? Make sure your emails are designed with a plan B to deliver the quality message under any circumstances.

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Leo’s Daily Advertising Tip – On Social Media

Do you or your boss still believe that no decision makers have time to engage in social media? Well what about the staffers you all ask to do the research behind your decisions?

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Leo’s Daily Advertising Tip – On Search Engine Optimization

SEO or seach engine optimization is important to get you found, the next big thing is CRO or conversion rate optimization, converting searches to engagement with your Website, etc.

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Leo’s Daily Advertising Tip – On Strategic Planning

Happy New Year!  Are you about to do the same thing, the same way you did in 2017 and expect different results?  Let’s talk!

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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