Don’t let your A/B testing become AAAA/BBBB testing. Limit the variables you change to one at a time to make results measurement more accurate and meaningful
Customers have questions, usually outside the hours of 9-5. Make it easier for them to ask questions by chat, twitter or email connection, especially outside of business hours.
#publicrelations pitches work best when you target a writer and personalize your message to them and why a topic would be of special interest to his-her readers.
Mainstream media is only one avenue for getting your #publicrelations message out. Find influencers in your field, build a relationship and engage them to talk about you and your products.
“Me talk” vs. “you talk”. Which would be more effective-crafting a message showing “me” capabilities or a message showing projects/problems “you” the reader works on and how your company provides solutions?
#Nonprofits publicizing their organizations or events can get extra mileage from public relations by publicizing the participating volunteers in their home local media.
SEO or seach engine optimization is important to get you found, the next big thing is CRO or conversion rate optimization, converting searches to engagement with your Website, etc.
Health Care Protection Tips and Ideas for Employers and Individuals
. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
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