Monthly Archives: December 2017

Leo’s Daily Advertising Tip – On Strategic Planning

Are you going to be a marketing follower or a leader in 2018? In other words, is your plan crafted to react to or follow what your competition is doing or to lead to your success?

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Leo’s Daily Advertising Tip – On Strategic Planning

Marketing planning for 2018? Review your information foundation (Website, blogs, brochures, etc.) to make sure they are consistent with your current brand and marketing message.

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Leo’s Daily Advertising Tip – On Social Media

Are you advertising in social media? Choose your target demographics. Then write slightly different ads to appeal to each type of target group you wish to attract.

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Leo’s Daily Advertising Tip – On Social Media

Consider using visual social media sites like Instagram if you have products that display visually, even if you’re B2B. Demonstrate production, construction, use, display & more.

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Leo’s Daily Advertising Tip – On Strategic Planning

Planning for 2018: time to look in the mirror. Great advertising won’t fix an irrelevant or mediocre product. It may hurt, but maybe it’s your product that’s the problem.

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Leo’s Daily Advertising Tip – On Strategic Planning

Just read how baby boomers are now pinching pennies as they move into retirement as a generation. Recalibrate marketing focus to Millennials, gen X, Y & Z who now have the buying power.

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Leo’s Daily Advertising Tip – On Strategic Planning

Don’t always look at the dark clouds in planning. It’s ok to celebrate wins. Strategic planning for 2018 starts with what you did well in 2017 and how to do more of it.

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Leo’s Daily Advertising Tip – On Strategic Planning

Planning for advertising for 2018, strategically place ads to lead into your seasons as well as in the seasons, to prep prospects & put your name top of mind.

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Leo’s Daily Advertising Tip – On Strategic Planning

Somebody had to ask, and it might as well be me…as you’re strategic planning for 2018, are you planning the same program as 2017, yet expecting different results?

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Leo’s Daily Advertising Tip – On Strategic Planning

It may be time to recalibrate your target market ladder, move up the baby boomers, gen x & millennials. Add the 20 year olds. And decide how the move affects their purchasing decisions.

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Leo’s Daily Advertising Tip – On Strategic Planning

Someone on your team has an idea that you think is bad. Don’t just brush it aside-ask why they thought it was good? You may learn something and/or learn new shortcomings in need of training.

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Leo’s Daily Advertising Tip – On Strategic Planning

Planning for 2018? Focus your message or messages. Sure your company does lots of things, but to be most effective in marketing, choose a single focus and stick to it.

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Leo’s Daily Advertising Tip – On Strategic Planning

#Budgeting for 2018? Be careful when cutting that you don’t cut below the threshold to make things happen. Covering an area with a short budget, provides an illusion of security, where it can be a total waste.

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Leo’s Daily Advertising Tip – On Strategic Planning

Time to think back over 2017 and the conferences you attended where you wished your company name was up there with the sponsors. Now is the time to reach out and budget.

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Leo’s Daily Advertising Tip – On Strategic Planning

Your consultant proposes an idea you nix. Don’t just say no. Use it as a teachable moment for both of you. Discover why they proposed it. Explain why you say no. It may lead to a 3rd great idea.

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Leo’s Daily Advertising Tip – On Advertising

Few manufacturers and professional services specialist are using Google pay-per-click to advertise. Sounds like a wide open opportunity!

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Leo’s Daily Advertising Tip – On Social Media

How many ways can one repurpose original content: 1) feature story, 2) press release, 3) LinkedIn Group, 4) your blog, 5) social media posts…what are your thoughts?

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Leo’s Daily Advertising Tip – On Strategic Planning

Advertising budgeting for 2018? Invest in customer loyalty. Make your priority to reward to your frequent customers and those who refer others to you.

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The Health Care Mind

Health Care Protection Tips and Ideas for Employers and Individuals

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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