Monthly Archives: December 2017

Leo’s Daily Advertising Tip – On Strategic Planning

It may be time to recalibrate your target market ladder, move up the baby boomers, gen x & millennials. Add the 20 year olds. And decide how the move affects their purchasing decisions.

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Leo’s Daily Advertising Tip – On Strategic Planning

Someone on your team has an idea that you think is bad. Don’t just brush it aside-ask why they thought it was good? You may learn something and/or learn new shortcomings in need of training.

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Leo’s Daily Advertising Tip – On Strategic Planning

Planning for 2018? Focus your message or messages. Sure your company does lots of things, but to be most effective in marketing, choose a single focus and stick to it.

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Leo’s Daily Advertising Tip – On Strategic Planning

#Budgeting for 2018? Be careful when cutting that you don’t cut below the threshold to make things happen. Covering an area with a short budget, provides an illusion of security, where it can be a total waste.

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Leo’s Daily Advertising Tip – On Strategic Planning

Time to think back over 2017 and the conferences you attended where you wished your company name was up there with the sponsors. Now is the time to reach out and budget.

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Leo’s Daily Advertising Tip – On Strategic Planning

Your consultant proposes an idea you nix. Don’t just say no. Use it as a teachable moment for both of you. Discover why they proposed it. Explain why you say no. It may lead to a 3rd great idea.

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Leo’s Daily Advertising Tip – On Advertising

Few manufacturers and professional services specialist are using Google pay-per-click to advertise. Sounds like a wide open opportunity!

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Leo’s Daily Advertising Tip – On Social Media

How many ways can one repurpose original content: 1) feature story, 2) press release, 3) LinkedIn Group, 4) your blog, 5) social media posts…what are your thoughts?

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Leo’s Daily Advertising Tip – On Strategic Planning

Advertising budgeting for 2018? Invest in customer loyalty. Make your priority to reward to your frequent customers and those who refer others to you.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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