Monthly Archives: November 2017

Leo’s Daily Advertising Tip – On Strategic Planning

Advertising budgeting for 2018? What new area, type of customer, product or region will you pursue?  Budget in something new, even if it may not quite make the profits of your core.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Keep your banner ads simple and with a message that taps into a key issue, fear or need of the customer, motivating them to click through to find more information.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Research your competitors’ messages. What they are saying is most important to them. How do you counteract? And is their message pointing out an important disadvantage in your product?

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Online content should be more like a guide than a closer. Instead of moving readers to the close, it works best by moving potential customers to the next step in the buying process.

Leo’s Daily Advertising Tip – On Social Media

Over the holiday weekend, find a few relevant LinkedIn Groups to follow. Then plan 2-3 paragraphs per month posting there to stimulate conversation.

Tagged ,

Leo’s Daily Advertising Tip – On Website Design

New technology isn’t the only reason to modernize your Website. If it’s too wordy, it’s old fashioned. Reduce up to 80%+ of the copy and replace with large photos and captions.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

4 quick & free ways to add followers: ask people when you meet them, put your sites on biz cards, put links/sites in email sigs, send email to your list asking them. Any others you can think of?

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

If your ad has a similar color to facebook blue or redit red will it stand out or will it be seen as coming from them? Be strategic with color.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Ratings can drive search results.  Where to get the best ratings? From good customers. Develop a plan to ask good customers to provide a good rating too.

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

When shooting a video, consider how it will be seen-horizontal on a computer or vertical on a phone.

Tagged ,

Leo’s Daily Advertising Tip – On Strategic Planning

Be strategic with color. It can make you stand out or blend in. For example, what does using the same colors as your industry leader do for your company or product?

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

Industry directories can be valuable but most likely you don’t need to add the extra layer & expense-Google is your better directory because it’s the go-to globally.

Tagged ,

Leo’s Daily Advertising Tip – On Public Relations

Big or small, getting known in your community, aka building relationships is the most effective form of marketing. Create a campaign the makes relationships happen.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Don’t focus on having great posts about your company. Rather develop posts that followers want to read…so they want stay connected to you.

Tagged ,

Leo’s Daily Advertising Tip – On Thought Leadership

Actual leads & closed sales are not accurate KPI’s for a thought leadership campaign although most people want them to be. Rather one should measure duration & connection between lead and close as this is what thought leadership supports.

Tagged ,

Leo’s Daily Advertising Tip – On Advertising

Tech or engineering companies are often stuck on advertising features because that’s what they work on. But tech customers respond to a solutions message.

Tagged ,

Leo’s Daily Advertising Tips – On Strategic Planning

Following up leads should be a mix of things including–email, personal contact, seeing ads, following social media, invitations to speeches, etc. Do you have a plan?

Leo’s Daily Advertising Tip – On Social Media

Networking is a key to business success. But it’s step one. Step two is follow up – how to stay in touch to turn a lead into a client.

Tagged ,

Leo’s Daily Advertising Tip – On Social Media

Don’t just look at how your #B2B clients shop for vendors, look at how their support staff searches to make recommendations to make sure you’re considered.

Tagged ,
The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

%d bloggers like this: