Monthly Archives: October 2017

Leo’s Daily Advertising Tip – On Social Media

The value of social media & blogs & PR articles? Because over 57% of the sales process has been completed by the time people get to your Website.

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Leo’s Daily Advertising Tip – On Strategic Planning

Strategic planning tip – start early enough and solicit “dream” plans and ideas from both key execs & line employees. Keep the corebusiness but distill from the dream ideas to move the organization forward.

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Leo’s Daily Advertising Tip – On Thought Leadership

Want to plan a thought leadership event but short on names to invite…get partners in the same space who are not competitors to share lists & spotlight

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Leo’s Daily Advertising Tip – On Social Media

Grow followers on #socialmedia by cross-plugging. For example, ask Twitter followers to follow you on LinkedIn too.

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Leo’s Daily Advertising Tip – On Strategic Planning

Look for consultants with experience putting strategy into practice. Without business acumen and an action plan, you just have an expensive report.

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Leo’s Daily Advertising Tip – On Public Relations

Sending out press releases? Best to send it to your list, follow up with a phone call to the writer and then send it again to make sure they get it.

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Leo’s Daily Advertising Tip – On Strategic Planning

#Reverseshowrooming -3 tips for retailers to beat Amazon-1) add knowledgeable sales people, 2) depth in stock, 3) delight the customer displays/demos.

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Leo’s Daily Advertising Tip – On Public Relations

How to schedule a thought leadership event on a budget…get partners who are not competitors but in the same space to share costs & spotlight.

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Leo’s Daily Advertising Tip – On Social Media

How to use Instagram without photos for thought leadership? Make a type graphic from your quote & post. There are sites like Canva with cool backgrounds.

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Leo’s Daily Advertising Tip – On Social Media

Stuck on growing followers? What are YOU going to do about it…ask everyone you meet to follow you. Add to biz cards, email sig, ads, etc.

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Leo’s Daily Advertising Tip – On Social Media

Do you think your business is too B2B to have videos? Try instructional videos on your topic. With YouTube the #2 search engine, you’ll get found.

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Leo’s Daily Advertising Tip – On Advertising

Writing ad copy, media releases, etc., Write, then throw out your first paragraph. It’s often fluff to get started, without any relevent message.

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Leo’s Daily Advertising Tip – On Social Media

Social media too crowded? Consider standing out with a consistent presence in popular secondary sites like Instagram, Reddit and others. Discover which your customers prefer and select those.

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Leo’s Daily Advertising Tip – On Social Media

Tip for boosting your search rank: link your LinkedIn company page to your website, blog and other online sites and sales materials.

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Leo’s Daily Advertising Tip – On Strategic Planning

Why are you different from competition? Create a list of 4-8 points that matter, looking at it from customers’ perspective. Make these your differntiator points, the anchors of your sales message..

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you selling too soon? Perhaps your product or service is one that needs to generate trust first. Sell the trust as step 1, then go for the close as step 2.

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Leo’s Daily Advertising Tip – Strategic Planning

Goalmaking strategy: divide annual sales/ad goals into weekly goals to determine whether your plans are realistic and achievable.

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Leo’s Daily Advertising Tip – On Public Relations

Free #publicrelations tip for your non-profit event: most local media have online community calendars that they let you post your event at no charge.

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Leo’s Daily Advertising Tip – On Strategic Planning

If your sales cycle is long, design your campaigns for engagement and longevity rather than quick closes which will rarely happen.

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Leo’s Daily Advertising Tip – On Strategic Planning

Do customers have a lifetime of value to give your business? Then profitability on the first order is irrelevant if it leads to closing the 1st transaction.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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