Monthly Archives: September 2017

Leo’s Daily Advertising Tip – On Digital Advertising

Don’t just use one or two online ads, create a campaign using each ad to address one part of the campaign message, to keep it simple. Then, analyze which works best.

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Leo’s Daily Advertising Tip – On Digital Advertising

Online advertising must get into the mind of the viewer eg promoting a car will fail but promoting 5 things first time car buyers forget will generate interest.

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Leo’s Daily Advertising Tip – On Business-To-Business

If you’re #B2B, itemize each industry you market to. Research the level of competition in each. Where there is less or no competition, target your niche brand.

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Leo’s Daily Advertising Tip – On Social Media

The biggest failure in social media is having staff adept at social media, yet clueless at marketing and messaging to generate commercial results.

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Leo’s Daily Advertising Tip – On Public Relations

Do you maximize your speaking opportunities? Leverage them to non-attendees-videos, on your Website, emailed excerpts, social media & more.

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Leo’s Daily Advertising Tip – On Social Media

Because video is getting even more important as content on social media. As consumer usage grows, #B2B usage can’t be far behind.

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Leo’s Daily Advertising Tip – On Direct Mail

#directmail success stems from imagining yourself as the recipient or customer. How would you react to your message? What would you do next?

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Leo’s Daily Advertising Tip – On Strategic Planning

What’s your sales cycle – months or years to close? Prospects will forget you unless you create consistent and frequent social media posts, newsletters etc. to keep your name top of mind.

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Leo’s Daily Advertising Tip – On Digital Advertising

Lightbox pop-ups can be annoying, popping up when you’re on a site for a while. But people are there because it’s interesting to them, often happy to give their email addresses using them.

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Leo’s Daily Advertising Tip – On Advertising

#reverseshowrooming Is Amazon killing retail? No, rather retail is being killed by bean counters. Consumers want an experience which costs yet pays. Budget for delighting displays, unique products, engaging & knowledgeable staff, feeling special & more

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Leo’s Daily Advertising Tip – On Direct Mail

People pause when they see #directmail with their name in the message. Segment your list with people’s first names or buy lists formatted by 1st name

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Leo’s Daily Advertising Tip – On Outdoor Advertising

If fewer millenials are owning cars, will they see #outdooradvertising (billboards etc.)? Yes…as passengers in friend’s, Uber and other shared rides.

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Leo’s Daily Advertising Tip – On Strategic Planning

Just saw a new client’s mission statement with nothing in it differentiating the company-do your customers & employees know your differentiating story?

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Leo’s Daily Advertising Tip – On Strategic Planning

Soon it will be budgeting season. For successful planning, start with your purpose. What do you want to make happen, stated in specific terms. 

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Leo’s Daily Advertising Tip – On Strategic Planning

Why do POTENTIAL clients become dissatisfied with their CURRENT supplier/vendor/product? Make message & timing address those issues.

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Leo’s Daily Advertising Tip – On Social Media

Sharing buttons are great, but don’t overuse them. If your target market is on one or two social media sites, just use those.

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Leo’s Daily Advertising Tip – On Public Relations

Public relations tip: don’t just pitch what your product does. Present an angle why it would be of interest to the writer’s readers.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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