Monthly Archives: August 2017

Leo’s Daily Advertising Tip – On Social Media

Trolling is annoying. Best to add a moderator layer to approve posts.  Otherwise it’s best to ignore them as they crave attention.

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Leo’s Daily Advertising Tip – On Social Media

On Twitter, don’t hashtag ordinary words. It already searches for them & you waste characters. Just hashtag original words relating to your campaign.

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Leo’s Daily Advertising Tip – On Mobile Monday

Mobile marketing is seen on smaller phone screens. Take care that your subject line is short to be able to fit and be seen easily. #mobilemonday

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Leo’s Daily Advertising Tip – On Email Marketing

What time do you post or send an emai? Our recommendation is NOT on the hour as many meetings & appointments start then so people will miss your post.

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Leo’s Daily Advertising Tip – On Social Media

How to illustrate a YouTube video series on the line-up page…vary the photos to be interesting & relate to the topic. Don’t use the same still for each.

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Leo’s Daily Advertising Tip – Advertising

#B2B #payperclick strategy-set criteria to cost per 1000 if your market is niche. Google etc. will optimize for maximum viewers and work quickly to find them for you.

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Leo’s Daily Advertising Tip – On Social Media

Saw this valuable Twitter tip: don’t start your tweet with an @name – put a period in front .@name or only the one person will see the message.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your message in “you” talk? Do you use comparisons eg cheaper, bigger, stronger or better than a competitor or (more effectively) speak about benefits eg how you’ll improve the customer’s life?

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Leo’s Daily Advertising Tip – On SEO

After developing a list of keywords, rate them on a scale of 1-10 relative to your product or Website copy & the likelihood of customers searching with them.

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Leo’s Daily Advertising Tip – On Digital Advertising

#B2B #payperclick strategy sets criteria to cost per 1000 if your market is niche. Google etc. will optimize for maximumr viewers and work quickly to find them for you.

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Leo’s Daily Advertising Tip – On SEO

#SEO tip-don’t get too clever describing your product or service in your Website. Make sure the most basic words are used to attract the most traffic

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Leo’s Daily Advertising Tip – On SEO

Work on figuring out your competitor’s keywords to indicate what is important to them and their customers & how it relates to your business.

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Leo’s Daily Advertising Tip – On Mobile Marketing

#mobilemonday Don’t use the same subject or headline in all media. Mobile needs a shorter line to capture the reader on the go & to get the reader to click.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your marketing firm not delivering results? Could it be you? Specifically what results have you requested? How is your org supporting those results happening?

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Leo’s Daily Advertising Tip – On Public Relations

Professional services people looking for more clients should do pro bono for non-profits to demonstrate capabilities so other volunteers, who might be new prospects see what you can do for them

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Leo’s Daily Advertising Tip – On Social Media

Don’t worry about posting on all the social media sites. Unless you’re a giant company, most likely your customers are on 1 or 2 sites. Find, then use those.

 

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Leo’s Daily Advertising Tip – On Social Media

What’s up with Twitter posts that hashtag every other word. Hey posters…people aren’t following every other word themes. Better to hashtag strategically.

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Leo’s Daily Advertising Tip – On Social Media

Posting online? Looking for more engagement? Check analysis which posts generated the most engagement and produce more in that style and topic.

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Leo’s Daily Advertising Tip – On Retail Marketing

Retailers, take a deeper look into customers. Is your location convent due to work, home, “on the way”, exclusive product mix? Ad motivators will be different.

 

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Leo’s Daily Advertising Tip – On Advertising

Localized outreach is efficient online instead of mass ads. For example, residential builders can pay to search keywords discussing a certain school system & send ads to those targeted prospects for new housing

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

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writer, speaker and advisor on effective leadership

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