Monthly Archives: July 2017

Leo’s Daily Advertising Tip – On Social Media

Grow Twitter followers with a tweetchat. Create a hashtag & time for the chat and then promote it so people connect. Be there to engage.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your organization having an important anniversary? Don’t just promote the day…prepare an entire month or year of activities and promotions to underscore longevity.

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Leo’s Daily Advertising Tip – On Social Media

Make your personality show on Twitter so people follow & engage-be witty, humorous, informative, insightful, even personal (like communicating about hobbies)

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Leo’s Daily Advertising Tip – On Direct Mail

Do you read every email? No? Yet everyone checks their regular mail every day. Budget for #directmail campaigns to targeted prospects.

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Leo’s Daily Advertising Tip – On Social Media

Grow contacts in LinkedIn by joining groups, but not just any groups…join those most likely to add valuable contacts from seeing you in their group too.

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Leo’s Daily Advertising Tip – On Public Relations

Free publicity tip: most media and blogs have activities calendars that you can post your event at no charge.

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Leo’s Daily Advertising Tip – On Social Media

What online video messages work best? Make yours focused around your story over the sale for greater engagement.

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Leo’s Daily Advertising Tip – On Search Engine Optimization (SEO)

SEO tip: update your Website frequently adding photos, press releases, additional copy and more to appear active to search engines.

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Leo’s Daily Advertising Tip – On Advertising

Did you know most online videos are watched without sound? Do your videos convey a message silently? Is your logo & call to action prominent throughout?

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Leo’s Daily Advertising Tip – On Public Relations

Media coverage? Give the media an idea about something interesting to photograph or video. Better coverage happens when a visual is added to the story.

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Leo’s Daily Advertising Tip – On Social Media

Tap into buzz and greater follower potential by obtaining the most popular hashtags of the day and crafting your post to connect your business with it.

Leo’s Daily Advertising Tip – On Social Media

Want to boost social media followers? Encourage your employees to connect. Also great for posting brand reinforcement, tips and to manage company news and rumor mill.

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Leo’s Daily Advertising Tip – On Strategic Planning

How much do you analyze risk when planning advertising, eg the strategic and/or competitive risk of going in, not going in or pulling out of certain media

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Leo’s Daily Advertising Tip – On Social Media

Want to grow followers? Think of conversations with customers…what words do they use most frequently in questions & concerns. Make those your keywords.

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Leo’s Daily Advertising Tip – On B2B

One of the least expensive strategies for mounting a B2B national or global ad campaign is through pay-per-click. Your keywords will be found by potential leads everywhere.

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Leo’s Daily Advertising Tip – On Strategic Planning

Your in-house marketing department…are they actually moving the ball forward or just supplying support to your marketing as a tactical follower?

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Leo’s Daily Advertising Tip – On Strategic Planning

Your in-house marketing department…are they actually moving the ball forward or just supplying support to your marketing as a tactical follower?

Leo’s Daily Advertising Tip – On Social Media

Use twitter to direct traffic to your blog. Readers may not have intended to follow you but when they see your ideas, they’ll be motivated to follow.

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Leo’s Daily Advertising Tip – On CRM

#CRM tip for making sure customers see samples or proofs to approve before taking the next step. Don’t assume they received them. Ping additional duplicate emails as reminders.

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Leo’s Daily Advertising Tip – Happy 4th!

shutterstock_36677476Let’s celebrate our freedom and all the good for our families, friends, Country and in the world resulting from our leadership and way of life. In the history of the world, there has been nothing like the United States of America. God bless America!

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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