Monthly Archives: April 2017

Leo’s Daily Advertising Tip – On Strategic Planning

Discounts are great for consumers, but before you offer one, do the math. Does it just churn short-term business or can it have a long-term growth effect.

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Leo’s Daily Advertising Tip – On Advertising

Radio stations’ audiences may be down, but they’re not out. Tap into their many followers by tying your product into an event they’re planning for leverage.

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Leo’s Daily Advertising Tip – On Social Media

Create awareness and brand through social media, but sell product using pay per click ads since people are searching for specific things, often ready to close.

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Leo’s Daily Advertising Tip – On Public Relations

Infrequent event planners often forget to hire a photographer nor post photos online. Embed your photo gallery into your site or blog using sites like FlickR.

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Leo’s Daily Advertising Tip – On Social Media

Get specific with links. Instead of For more information, click here, write For more info about SEO services, click here. Then link on the words SEO services to direct you to a landing page named, titled and content with those words.

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Leo’s Daily Advertising Tip – On Social Media

The best way to get people to retweet your tweet is to ask them. It will make them take notice and do what you ask them to do

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Leo’s Daily Advertising Tip – On Creativity

Copy and content writing tip – write as if you’re writing to be read by one person, whether it’s an ad, press release or product demonstation.

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Leo’s Daily Advertising Tip – On Advertising

Trouble distilling your #outdooradvertising message to less than 10 words may illustrate a deeper issue that your brand message isn’t clearly defined.

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Leo’s Daily Advertising Tip – On Social Media

Possibly the least expensive way to have a global marketing campaign is through social media where keywords attract people all over the world.

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Leo’s Daily Advertising Tip – On Social Media

Are your social media posts too formal & look like they’ve gone through a committee…relax and post like your company/brand would converse

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Leo’s Daily Advertising Tip – On Social Media

Unless you know of a specific hashtag wording, don’t use them just to add emphasis to words. Rather, use hashtags to tap into themes people follow.

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Leo’s Daily Advertising Tip – On Public Relations

#thoughtleader media coverage anticipates popular news topics & presents oneself as an expert in that area, ready to comment and to be quoted.

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Leo’s Daily Advertising Tip – On Social Media

A negative comment in social media presents a great opportunity to publicly show the rest of your customers how wonderful you are in fixing an issue and creating a happy customer.

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Leo’s Daily Advertising Tip – On Social Media

Don’t be boring on social media. Your posts should stimulate a conversation (engagement). Are you a good conversationalist or just a talker?

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Leo’s Daily Advertising Tip – On Public Relations

Looking to be a #thoughtleader ? Scan community calendars for related conventions & events and offer to speak on a relevant topic.

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Leo’s Daily Advertising Tip – On Social Media

Experiment with posting on the weekends. Often this is a low traffic time that people can pay more attention and become engaged.

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Leo’s Daily Advertising Tip – On Strategic Planning

Look in the mirror, part 2… if your organization and employees don’t know your brand message and story, have an annual brand reinforcement session.

Leo’s Daily Advertising Tip – On Strategic Planning

Look in the mirror, part 2… if your organization and employees don’t know your brand message and story, have an annual brand reinforcement session.

Leo’s Daily Advertising Tip – On Search Engine Optimization

Improve Goggle search results with long-tail keywords that demonstrate you answer questions people are searching for. #SEO

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Leo’s Daily Advertising Tip – On Strategic Planning

A look in the mirror department…if your organization and employees don’t know your brand message and story, they cannot communicate it properly.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

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Silverman Leadership

writer, speaker and advisor on effective leadership

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