Monthly Archives: March 2017

Leo’s Daily Advertising Tip – On Public Relations

A media release is not a story about your company. It’s a sales tool, to sell the writer on the idea why your company’s message will be interesting to readers.

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Leo’s Daily Advertising Tip – On Public Relations

Does your #publicrelations campaigns lack a marketing focused bio for the key player(s) to achieve #thoughleadership beyond the CV, consistent with marketing & brand narrative.

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Leo’s Daily Advertising Tip – On Strategic Planning

Look at your company from the prospect’s point of view. Pretend you’re them. Call, email, and search your company to see how easy it is to connect.

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Leo’s Daily Advertising Tip – On Mobile Marketing

Careful with some social media click-through ads. Exclude mobile since mobile doesn’t always respond well to website conversions. #mobilemonday

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Leo’s Daily Advertising Tip – On SEO

Wonder if your #SEO can be improved? Do a google search on your key product or benefit. If you’re not on the first page, the answer is YES!

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Leo’s Daily Advertising Tip – On Social Media

Don’t overlook the obvious with #B2B #Youtube videos. Plan from the customer’s POV-basic topics how products work or can help them in their jobs.

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Leo’s Daily Advertising Tip – On Advertising

Is your #B2B product technologically specific such that your customers might do a google search on those keywords…is Adwords in your advertising mix?

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your sales team and/or advertising selling products when it should be selling concepts? Are customers buying an item from you or a relationship?

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Leo’s Daily Advertising Tip – On Strategic Planning

Don’t make your marketing strategy like little kids’ soccer games, where the kids focus on the ball not the goal.

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Leo’s Daily Advertising Tip – On Strategic Planning

Should your company’s marketing strategy utilize push marketing (supporting reps & retailers to promote products) or pull marketing (motivating end users to get the products) or both?

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Leo’s Daily Advertising Tip – On Strategic Planning

#Startups solely focused on a #liquidityevent often focus on the product while ignoring marketing aspects needed in the strategy that lead to the creation of a marketable company.

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Leo’s Daily Advertising Tip – On Strategic Planning

Top line booster-determine when is the slowest time of the year for your company. Promote a new biz or additional biz incentive at that limited time.

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you in a seasonal business? When do you start marketing? What is the value to extend your season by a month? Plan to make that happen.

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Leo’s Daily Advertising Tip – On Strategic Planning

Consumer advertisers know this – how interesting it is to have customers pose and post using your product or service. Why not B2B?

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Leo’s Daily Advertising Tip – On Strategic Planning

An angry customer can be a gift…an entry to 10 new customers. Handle them right and they’ll be your best word of mouth ad to friends & family.

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Leo’s Daily Advertising Tip – On Social Media

If you’re targeting your online ad or promoted post to different groups, target the graphic too. Don’t use the same generic graphic to reach each targeted group.

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Leo’s Daily Advertising Tip – On Strategic Planning

As a consumer, you research/shop for things 24/7. B2B is the same. Is the right information available 24/7 so prospects can preview leading to a close?

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your brand message upbeat and hopeful or negative and fearful? People respond to the positive, how can your product/service improve their lives?

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Leo’s Daily Advertising Tip – On Website Design

Look at your home page and count how many of your important keywords are listed there? Add them so search engines can find you for what you do best.

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Leo’s Daily Advertising Tip – On Strategic Planning

Networking is good marketing, but needs the support of an information foundation consisting of Website, blogging, posting, emailing etc. to stay in touch & reinforce.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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