Leo’s Daily Advertising Tip – Observation 2

What’s up with preachiness in #superbowlcommercials ? @audi @airbnb @84 lumber @cocacola etc.? Why have a message that might alienate some customers? Is this the forum?  Consumer product brands are usually not causes, whether you agree with the cause or not – plus, how does that give reason for someone to buy your product. My preach…go back to salesmanship 101.

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