Monthly Archives: February 2017

Leo’s Daily Advertising Tip – On Strategic Planning

Local retailers lose to online if all they offer is product at a price. To win, add showmanship, product counsel, demos, caring/listening, service, etc. #showrooming

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Leo’s Daily Advertising Tip – On Strategic Planning

If sales take months/years to develop, a strategy is needed to keep your name in front of the prospect all that time to reinforce your thought leadership.

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Leo’s Daily Advertising Tip – On Brand Strategy

Is your company comfortable in its brand? Or is it trying to mirror another company or fit its brand image to it unnaturally – these will fail.

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Leo’s Daily Advertising Tip – On Social Media

Is there a theme or connectivity to the content you are posting on social media? If the themes are disjointed from your business and brand, you’re confusing your followers and they may drop out of the conversation.

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Leo’s Daily Advertising Tip – On Social Media

Many companies forget to follow and monitor daily their competitors on social media. What are they talking about? Should you be? #DailyTips

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Leo’s Daily Advertising Tip – On Email Marketing

Emails get scanned at hyper speed. Next to the subject line, what’s the first thing the reader sees and is that what you want him to see?

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Leo’s Daily Advertising Tip – On Advertising

Jargon in #advertising can connect you, but it also can separate you from customers who may not speak the language or understand the nuances. Look at copy from the reader’s perspective.

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Leo’s Daily Advertising Tip – On Social Media

If you could only peek through #facebook profiles to craft a target list, how great would that be? The next best thing is to have them craft a lookalike audience mirroring your best customer demograp

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Leo’s Daily Advertising Tip – On Social Media

Doing A-B social media testing? Dig deeper into demographics as one ad might score lower, but yet higher with a valuable demographic.

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Leo’s Daily Advertising Tip – On Strategic Planning

Do you understand why companies choose agencies that specialize in their industry-why do you want to do things like everyone else?

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Leo’s Daily Advertising Tip – On Strategic Planning

Want a world class image? Upscale the company you keep, meaning partner with other world class media, causes and opportunities.

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Leo’s Daily Advertising Tip – On Public Relations

When an article or video gets “published”, maximize its use by featuring on your Website, social media, direct mail, email…tell the world in every medium.

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Leo’s Daily Advertising Tip – On Social Media

Politics is altering social media as many drop out to limit “noise” from their “friends” . What will become the hot new medium over #facebook & #twitter?  Or will they bounce back?

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Leo’s Daily Advertising Tip – On Strategic Planning

How are you selling your product? People buy benefits not products, so what do you think THEY think your benefit is, from your message?

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you stifled in a #compliance driven industry? Forget about it. Develop content out of compliance about events, interests, new, hobbies, etc.

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Leo’s Daily Advertising Tip – Observation 2

What’s up with preachiness in #superbowlcommercials ? @audi @airbnb @84 lumber @cocacola etc.? Why have a message that might alienate some customers? Is this the forum?  Consumer product brands are usually not causes, whether you agree with the cause or not – plus, how does that give reason for someone to buy your product. My preach…go back to salesmanship 101.

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Leo’s Daily Advertising Tip – Observations

What’s up with #superbowlcommercials? @fabreze @mrclean @alpharomeo were alone in promoting their products in a relevant, useful way. Others not remotely memorable or they were preachy, yuch! 

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Leo’s Daily Advertising Tip – On Strategic Planning

Want more advertising budget? Get vendors involved. How much is it worth it to them to generate more business for you by their partnering in your advertising?

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Leo’s Daily Advertising Tip – On Social Media

Have you checked your “quality score” or “relevancy score”? A higher score saves PPC costs but also demonstrates how well you incorporate popular keywords to get noticed.

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Leo’s Daily Advertising Tip – On Social Media

Do you know how few videos become #viralvideos ? If it happens fine, but why make that your goal? Instead, go for adding quality followers who can become customers.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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