Monthly Archives: January 2017

Leo’s Daily Advertising Tip

You probably gave up reading aloud in the 1st grade, but as a proofreading technique, reading the copy softly word by word catches what spellcheck misses.

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Leo’s Daily Advertising Tip – On Public Relations

Don’t just email a #publicrelations release, make the writer feel like you’ve sent them a story idea, just for them.

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Leo’s Daily Advertising Tip -On Social Media

Yes social media is popular, but many multi-task when they use it and may miss your ad because they suddenly looked away? Better to plan in higher frequency and/or use a diverse media plan.

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Leo’s Daily Advertising Tips – On Social Media

Watch for a downturn in facebook activity caused by the political season. Facebook makes many people unhappy. Will it lead to abandonment?

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Leo’s Daily Advertising Tip – On Public Relations

It’s said that Friday, Saturday and Sunday are bad days to send media releases, but often yours will stand out better on those days to catch the writer working then.

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Leo’s Daily Advertising Tip – On Public Relations

#publicrelations tip: search for the writer who writes stories about your topic, then provide him with ideas for his “next” story featuring you.

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Leo’s Daily Advertising Tip – On Strategic Planning

Are you in a commodity or regulated industry? Differentiate yourself by branding the experience you provide, instead of the product.

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Leo’s Daily Advertising Tip – On Social Media

#youtubeVideo tip: be creative & entertaining but keep your product the star so people can imagine their owning and using your product or service.

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Leo’s Daily Advertising Tip – On Strategic Planning

Does your customer interface consist of annoying phone-trees and time consuming delays? Consider chat for instant connection, handling efficiency & satisfaction.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your marketing too cutting edge tech savvy? Caution not to get out ahead of how your customers seek information and make the purchase.

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Leo’s Daily Advertising Tip – On Strategic Planning

Don’t just settle for goals in your plan. Identify what factors, resources and people must come together to make the goal happen. Those too may become goals.

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Leo’s Daily Advertising Tip on Mobile Marketing

Mobile is hot but half or more still prefer purchasing on a desktop for larger pix and perceived greater privacy. #mobilemonday

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Leo’s Daily Advertising Tip – On Email Marketing

How well do you watch your company email box for comments and messages? There is nothing that endears a customer (even a complainer) than an instant response.

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Leo’s Daily Advertising Tip – On Digital Marketing

Regarding SEO, many national or global firms ignore or overlook the potential of ranking high in local search & may miss many opportunities by not securing your local search identity/location.

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Leo’s Daily Advertising Tip – On Strategic Planning

Too many professionals think that a brand is a logo. It’s not. Hint: Your brand is based on your organizational promise, and has nothing to do with graphics.

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Leo’s Daily Advertising Tip – On Strategic Planning

What do you do? Be specific-if your mission or elevator pitch uses language like “maximize performance on a global scale”, you haven’t defined what you do.

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Leo’s Daily Advertising Tip – On Social Media

How well do you watch your social media for comments and messages? There is nothing that endears a customer (even a complainer) than an instant response.

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Leo’s Daily Advertising Tip – On Strategic Planning

What is the key to success in networking? Frequency and staying with it. Target a group & stick with it, becoming “that guy” for your industry.

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Leo’s Daily Advertising Tip – On Strategic Planning

Is your online message and brand image coordinated with your offline messages? For many companies, there is a disconnect with the tone, graphics and/or wording here.

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Leo’s Daily Advertising Tip – On Social Media

Your customer’s desk is less crowded than his/her mind. They probably won’t remember to check your Website unless they have to, so provide a printed card or brochure to lie there on the desk to remind them of you.

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The Health Care Mind

ACA/Obamacare News, Tips, & Ideas For Business

Ad Musings

. . . . . . . . . . . . . . . . . . . . . Cogitations, Ruminations & Recommendations . . . . . . . . . . . . . . . . . . . . . From GroupLevinson Advertising, Internet, Social Media & Public Relations

Silverman Leadership

writer, speaker and advisor on effective leadership

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